Robin Li, Chairman and CEO of Baidu (second from left), and Ueli Maurer, President of the Swiss Confederation (second from right), attended the Joint Letter of Intent signing ceremony and launched the
Robin Li, Chairman and CEO of Baidu (second from left), and Ueli Maurer, President of the Swiss Confederation (second from right), attended the Joint Letter of Intent signing ceremony and launched the "Switzerland" Mini Program on Baidu App at Baidu headquarters in Beijing on 25th April, 2019.

今天,在瑞士联邦主席Ueli Maurer和百度董事长李彦宏的共同见证下,“瑞士”国家小程序在百度App正式上线。另外,双方还将在百度百科、百度数说等平台展开合作。
Today, Chinese language internet search service provider Baidu signed a Joint Letter of Intent for strategic cooperation with the Embassy of Switzerland in China. Ueli Maurer, President of the Swiss Confederation, and Robin Li, Chairman and CEO of Baidu, attended the signing ceremony in Beijing. The “Switzerland” Mini Program, the first of its kind, officially launched on the Baidu App. In addition, Baidu and the Embassy of Switzerland in China will collaborate on Baidu platforms including Baidu Encyclopedia and Baidu Data Insight.

如在百度App上何操作瑞士国家小程序 | How to find “Switzerland” mini program on Baidu App

据了解,“瑞士”国家小程序不仅提供了权威的瑞士国家相关信息及旅游景点介绍,还提供了签证等出境相关信息。未来该智能小程序还将陆续上线更多功能和服务。同时,在百度百科与百度数说平台,百度将通过文字、图片、视频、数据图表等形式,更立体地向用户传递瑞士的经济、文化、旅游、教育等各领域信息。
The Switzerland Mini Program on Baidu App will serve as a repository of official introduction to the country and local insights about tourist attractions, and provide visa information and other travel related services. More functions and services are expected to be added later. Meanwhile, on Baidu Encyclopedia and Baidu Data Insight, Baidu will present a multi-dimensional profile on culture, economy, education, tourism and various aspects of Switzerland via different formats of content such as texts, images, videos and infographics.

瑞士国家小程序界面 | User interface of "Switzerland" mini program on Baidu App
瑞士国家小程序界面 | User interface of “Switzerland” mini program on Baidu App

百度智能小程序自去年七月发布以来,在2018年第四季度的月活跃用户已超过1.5亿。同时,多个国家部委与相关部门,以及京东、携程、小红书等行业商户都已上线小程序。此次瑞士联邦政府选择以百度智能小程序作为国家服务窗口,打造智能“国家名片”,表明百度智能小程序获得了国际认可。
Launched in July of 2018, Baidu Smart Mini Program continues to gain traction among users. In the fourth quarter of 2018, monthly active users (“MAUs”) of Baidu Smart Mini Program reached 147 million. Leading Chinese companies including Ctrip, JD.com, Xiaohongshu as well as multiple government agencies have opened up their own Smart Mini Programs on Baidu App. The cooperation with the Embassy of Switzerland in China further validates the versatility and reach of the program.