2023年6月15日，三角铃协助德士达建材（广东）有限公司（以下简称“德士达”）在广州举办其四十周年庆典活动。是次活动旨在庆祝德士达四十年以来的创新与成长，增进沟通，加深宾客对德士达广州的了解。来自世界各地的德士达优质合作伙伴和员工出席了此次活动，共同庆祝德士达成立四十周年，为其在过去几十年间获得的里程碑式的成就表示祝贺。
On 15 June 2023,SJL assisted Dextra Building Products (Guangdong) Co., Ltd to host its 40th anniversary event in Guangzhou. The event aimed to celebrate Dextra’s innovation and growth over the past forty years, improving communication with customers and deepening their understanding of Dextra. Dextra’s partners and employees from all over the world were present at the event to congratulate the milestones that Dextra has achieved over the past decades.
在策划前期，基于德士达的logo，三角铃设计了数款活动视觉方案。其中一款采用了与logo一致的蓝色和绿色作为主色调，并加以渐变的效果使其更加灵动。三角形的暗纹象征着稳固与坚定，正如德士达集团长久以来所传达的品牌理念。同时，一个个小三角形不仅代表着德士达过去四十年以来的闪光点，同时也暗示了众多支持德士达的客户们与德士达有着如同三角形般稳固的关系，将一同共铸辉煌。这款活动视觉设计深受德士达喜欢，作为核心元素贯穿整场活动。
In the pre-planning stage, based on the Dextra logo, SJL has designed several visual options for the event. One of them adopted the main colors of blue and green, which are consistent with the Dextra logo, with a fading effect to make it more dynamic. The dark pattern of the triangle symbolized solidity and firmness, similar to the brand concept conveyed by Dextra. Besides, the small triangles not only represented the shining points of Dextra over the past four decades, but also implied that the relationship between the customers and Dextra is solid, just like the triangles, and they will build a brilliant future together. The visual design was well accepted by Dextra and was used as a core element throughout the event.
活动当日，第一个环节即是前往位于广州市增城区的德士达工厂进行参观考察，了解工厂内部运作模式，深入体会德士达四十年以来历久弥新的企业精神。在管理层发言及西式午餐过后，宾客们一同出席了活动的第二个环节即建筑技术行业研讨会。德士达的合作伙伴及代表员工发表了主旨演讲，加强人员之间的交流与合作，为建筑技术相关理论及行业发展做出贡献。
The event began with a visit to the Dextra factory in Zengcheng District, Guangzhou, where guests were able to learn the internal operation of the factory and appreciate Dextra’s enterprise spirit that has lasted for over 40 years. After a speech given by the management and a standing lunch, guests attended the second session of the event — a Construction Technology Industry Seminar. The speeches were delivered by Dextra’s partners and representative staff, strengthening the cooperation between guests and contributing to the development of the construction industry.
当晚，法国领事馆、德士达集团重要合作伙伴和员工团队欢聚一堂，于广州花园酒店宴会厅共襄盛会。三角铃为德士达四十周年晚宴精心设计了一面独特的签到墙。该墙面由几十个小型拍拍灯装置组成，宾客可在墙面上签名并按亮其中一盏灯。当灯全部点亮后，即组成了“40”的数字样式，寓意着德士达与众多合作伙伴及员工同德一心，共铸辉煌。现场签到嘉宾络绎不绝，纷纷于签到区合影签名，宾客在一片欢声笑语中融洽交谈，享用餐前酒会。
In the evening, the French Consulate, key Dextra partners and staff gathered at the Ballroom of LN Garden Hotel, GZ to celebrate the event. SJL designed a unique sign-in wall for the event. The wall consisted of dozens of small pat lights that guests could press to switch on. When all the lights were lit, they formed the number “40”, signifying the theme of this event: Together, Beyond Building! Guests took photos and signed at the sign-in wall, while communicating and enjoying the pre-dinner cocktail reception in a harmonious atmosphere.
随后，魔术师用精妙绝伦的表演为正式的晚宴拉开帷幕。在宾客品味美食的同时，三角铃特别邀请了沙画表演者将德士达品牌四十年的发展历程中八个重要节点以沙画的形式描绘并投影在舞台屏幕上，让宾客直观地了解到德士达的发展历程、社会贡献及未来规划。在琵琶、古筝和萧三种中国古典乐器合奏下，宾客们愉悦地交流及享用美酒美馔。最后，伴随着生日祝歌欢快的旋律，为德士达四十周年精心设计的蛋糕缓缓推入现场，将晚会氛围推向了高潮。
The magician then kicked off the formal dinner with a marvelous performance. While guests were savoring the delicious food, SJL invited a sand painting performer to depict eight important points in the 40-year development of Dextra in the form of sand paintings and projected them on the screen, so that guests could visually understand the development history, social contributions and future plans of Dextra. With the ensemble of three classical Chinese musical instruments, guests had a pleasant time communicating and enjoying the dinner. At the end of the evening, a cake specially designed for the Dextra anniversary was slowly pushed into the scene with the joyful birthday song melody, bringing the atmosphere of the event to a climax.
德士达四十周年晚宴在大家的欢声笑语和气氛融洽的畅谈中落下帷幕。本次庆典活动的圆满举行彰显了三角铃高水准的执行能力和匠心独运的创造力。作为一家扎根南粤的国际性公关策划公司，三角铃一直致力于针对客户需求，制定高质量、切合主题的策划方案，组织专业且富有创意的活动。
Dextra’s 40th anniversary ended in a cordial atmosphere. The success of this celebration demonstrates SJL’s high level of execution ability and ingenious creativity. As an international PR planning company rooted in Southern Guangdong, SJL has always been committed to developing high-quality proposals and organizing professional and creative events in response to clients’ needs.
