On 15 June 2023,SJL assisted Dextra Building Products (Guangdong) Co., Ltd to host its 40th anniversary event in Guangzhou. The event aimed to celebrate Dextra’s innovation and growth over the past forty years, improving communication with customers and deepening their understanding of Dextra. Dextra’s partners and employees from all over the world were present at the event to congratulate the milestones that Dextra has achieved over the past decades.
In the pre-planning stage, based on the Dextra logo, SJL has designed several visual options for the event. One of them adopted the main colors of blue and green, which are consistent with the Dextra logo, with a fading effect to make it more dynamic. The dark pattern of the triangle symbolized solidity and firmness, similar to the brand concept conveyed by Dextra. Besides, the small triangles not only represented the shining points of Dextra over the past four decades, but also implied that the relationship between the customers and Dextra is solid, just like the triangles, and they will build a brilliant future together. The visual design was well accepted by Dextra and was used as a core element throughout the event.
The event began with a visit to the Dextra factory in Zengcheng District, Guangzhou, where guests were able to learn the internal operation of the factory and appreciate Dextra’s enterprise spirit that has lasted for over 40 years. After a speech given by the management and a standing lunch, guests attended the second session of the event — a Construction Technology Industry Seminar. The speeches were delivered by Dextra’s partners and representative staff, strengthening the cooperation between guests and contributing to the development of the construction industry.
In the evening, the French Consulate, key Dextra partners and staff gathered at the Ballroom of LN Garden Hotel, GZ to celebrate the event. SJL designed a unique sign-in wall for the event. The wall consisted of dozens of small pat lights that guests could press to switch on. When all the lights were lit, they formed the number “40”, signifying the theme of this event: Together, Beyond Building! Guests took photos and signed at the sign-in wall, while communicating and enjoying the pre-dinner cocktail reception in a harmonious atmosphere.
The magician then kicked off the formal dinner with a marvelous performance. While guests were savoring the delicious food, SJL invited a sand painting performer to depict eight important points in the 40-year development of Dextra in the form of sand paintings and projected them on the screen, so that guests could visually understand the development history, social contributions and future plans of Dextra. With the ensemble of three classical Chinese musical instruments, guests had a pleasant time communicating and enjoying the dinner. At the end of the evening, a cake specially designed for the Dextra anniversary was slowly pushed into the scene with the joyful birthday song melody, bringing the atmosphere of the event to a climax.
Dextra’s 40th anniversary ended in a cordial atmosphere. The success of this celebration demonstrates SJL’s high level of execution ability and ingenious creativity. As an international PR planning company rooted in Southern Guangdong, SJL has always been committed to developing high-quality proposals and organizing professional and creative events in response to clients’ needs.