To showcase the romantic and warm community culture of the Huan Shi Dong district (HSD), SJL planned an “emergency” rose campaign on Valentine’s Day 520, dropping around 200 roses on the streets of HSD on 20 and 21 May. Each rose was fixed with a sticker with a VI design, with a warm or romantic message and a QR code leading to an article published on the “HSD Roaming Guide”, aiming to let people know more about the campaign and the HSD community, as well as to let participants feel the human touch of the HSD community. At the same time, we joined hands with some of the restaurants in the HSD to offer limited-time discounts and invited KOLs from RED to promote the event, which resulted in a high level of participation and participants taking photos to mark the occasion.
LN Garden Hotel, Guangzhou
Activity Planning, VI & Design Application, Media Pitching