《大龙凤》音乐短片通过视听蒙太奇的方式表达了吉祥的新年愿望。 80盏年灯高挂，映照80位音乐家与两狮荟萃，俯瞰著由编钟、绦州大鼓及32种吹弹拉打乐器砌成的龙腾虎踯之势。《大龙凤》旋律以粤音朗读不同贺年句的音调而谱写成，当中隐含著不少贺年名曲，俨如张贴著一幅幅有声有画的音乐挥春。
The Dragon Phoenix MV is an audio-visual montage of auspicious New Year wishes. 80 Chinese New Year lanterns that cast light on 80 musicians and two dancing lions from high above create a stunningly dynamic scene of a soaring dragon with the lineup of bianzhong, Jiangzhou big drum, and 32 types of wind, plucked string, bowed string and percussion instruments. The score of Dragon Phoenix is inspired by the phonemics of the Cantonese dialect in the new year greetings recited, and hidden in it are many famous songs on the Chinese New Year theme. The result is an audio-visual montage of auspicious new year wishes, just like the red couplets one finds everywhere during this festive season.
短片一共发布了29个媒体新闻帖，达到3,805,604次浏览，762,256次点击以及10,532次互动。参与的博主分别在微博、小红书、抖音、大众点评、微信视频号、腾讯视频、优酷、百度视频、美图、好看视频和西瓜视频上发布推文。总视频浏览量达到1,110,000次，点击量达到了68,280。
The MV collected 29 media posts in total, with 3,805,604 views, 762,256 clicks and 10,532 interactions. The participated KOLs published posts on Weibo, RED, Tiktok, Dianping, WeChat Video Channel, Tencent Video, Youku, Baidu Video, Meitu, Haokan Video and Xigua Video. The video clipping views reached 1,110,000 and 68,280 clicks.
Client:
Hong Kong Chinese Orchestra
香港中乐团
Service:
媒体关系
Media Relations
Type:
Copywriting, News Dispatch, Media Pitching
公关文案、新闻发布、媒体宣传
Date:
2021年2月
February 2021
Location:
香港
Hong Kong
