为了推进大湾区城市间的进一步了解，建立更深厚的友谊，三角铃协助澳门旅游局宣传五月初于澳门举办的“2022翱游澳门无人机表演盛会”。此次盛会作为澳门年度盛事，凝结了澳门人殷切的期待。三角铃采用了多种形式和渠道进行推广，旨在多方位共同宣传此次盛会。推广活动不仅通过主流媒体平台、资讯媒体平台发稿，还邀请到了微信、微博、小红书上的KOL发表内容进行宣传。推广活动在时间线上分为两部分，4月21日至4月26日为第一轮宣传，5月5日至5月9日为第二轮宣传。第一轮宣传获得阅读量98,434,956次，第二轮宣传获得阅读量54,342,052次，共计152,777,008次。
In order to promote further understanding and friendship among cities in the Greater Bay Area, SJL helped the Macau Government Tourist Office (MGTO) to promote the “2022 Macau Drone Show” which is an annual event and was held this year in Macau in early May. SJL has adopted various forms and channels to promote the event, with the aim of jointly promoting the event in multiple ways. The campaign was promoted not only through mainstream media platforms and aggregator media platforms, but also by inviting KOLs from WeChat, Weibo and RED to publish content. The campaign was divided into two parts in the timeline, with the first round of promotion from 21 April to 26 April and the second round from 5 May to 9 May. The first round of promotion received 98,434,956 reads and the second round received 54,342,052 reads, making a total of 152,777,008 reads.
Client:
澳门旅游局
Service:
媒体关系
Type:
Media Pitching
媒体宣传
Date:
2022年4月 – 2022年6月
April 2022 – June 2022
Location:
广州
Guangzhou
