三角铃负责设计广州花园酒店与广东省博物馆携手跨界推出的限量款端午礼盒。礼盒设计纹样采自广东省博物馆经典珍品——“19世纪广绣绒线双面绣龙纹骨扇”，寓意着对吉祥、幸福、安康的美好生活的向往。设计内容源于端午的龙和龙舟文化：地球、游龙、波浪，都是端午文化的重要元素。礼盒配色的设计也别出心裁：绿色款礼盒的底色深浅不一，犹如片片粽叶层层包裹，契合节日特点；紫金色款礼盒奢华优雅，寓意着吉祥和谐的未来，也完美符合花园酒店的高端定位。
SJL was responsible for the design of the limited edition Dragon Boat Festival gift box, which was a crossover collaboration between the Garden Hotel Guangzhou and the Guangdong Museum. The design of the gift box is based on a classic treasure from the Guangdong Museum – a 19th century double-sided embroidered dragon bone fan with Canton embroidery floss, signifying the desire for a better life of good fortune, happiness and well-being. The design is derived from the Dragon and Dragon Boat culture: the earth, swimming dragons and waves are all important elements of the Dragon Boat culture. The colour scheme of the gift box is also original: the green box has different shades of base colour, like layers of zongzi leaves wrapped around it, in keeping with the characteristics of the festival; the purple-gold box is luxurious and elegant, signifying an auspicious and harmonious future, and perfectly fits the premium positioning of the Garden Hotel.
Client:
广州花园酒店
LN Garden Hotel, Guangzhou
Service:
创意营销
Creative Marketing
Type:
VI及应用设计
VI & Design Application
Date:
2022年6月
June 2022
Location:
广州
Guangzhou
联系我们
Contact us
梁婷婷 Tracy Leung
13726293740
tracy@sanjiaoling.com
