为了展示环市东浪漫、温暖的社区文化，三角铃在520情人节协助环市东社区策划了应急玫瑰活动，5月20日、21日，每天在环市东街头投放约200支玫瑰。每一支玫瑰都用带有VI设计的贴纸固定，贴纸上印有一句温暖或浪漫的文字和“环市东漫游指南”发表的相关推文二维码，旨在让人们更了解本次活动以及环市东社区，让群众感受到环市东社区的人文情怀。同时联合环市东社区部分餐饮商家推出限时折扣，邀请小红书博主进行活动宣传，最终活动实现了较高的参与度，参与者纷纷合影打卡留念。
To showcase the romantic and warm community culture of the Huan Shi Dong district (HSD), SJL planned an “emergency” rose campaign on Valentine’s Day 520, dropping around 200 roses on the streets of HSD on 20 and 21 May. Each rose was fixed with a sticker with a VI design, with a warm or romantic message and a QR code leading to an article published on the “HSD Roaming Guide”, aiming to let people know more about the campaign and the HSD community, as well as to let participants feel the human touch of the HSD community. At the same time, we joined hands with some of the restaurants in the HSD to offer limited-time discounts and invited KOLs from RED to promote the event, which resulted in a high level of participation and participants taking photos to mark the occasion.
Client:
广州花园酒店
LN Garden Hotel, Guangzhou
Service:
创意营销
Creative Marketing
Type:
Activity Planning, VI & Design Application, Media Pitching
活动策划、VI及设计应用、媒体宣传
Date:
2022年5月
May 2022
Location:
广州
Guangzhou
