历经4年的运营，环市东社区项目于2021年正式升级为2.0版本，三角铃则负责其升级改版。首先要改版的是其印刷刊物——一本A3大小的杂志。环市东涵盖了观光景点、地标打卡，餐饮购物以及丰富的社区文化和历史人文底蕴，是一个十分丰富又极具广州特色的社区。这样的地方在当下的广州并不多见了，所以我们觉得环市东对于游客而言就像一份难得的礼物。因此，这本季刊的设计特点就像是能像拆礼物一般地打开，其大小方便携带，里面包含了一本环市东漫游指南，一张环市东地图以及一张镂空的明信片。处于数码时代，阅读电子读物成为了人们的日常。这时，一份印刷的“礼物”会让人倍感亲切。图册上的丰富内容、地图上的惊喜彩蛋、以及镂空明信片的新奇设计打破了印刷物料固有的沉闷和死板印象，变得更具有互动性和趣味性。
After four years of operation, the HSD Project was officially upgraded to version 2.0 in 2021, and SJL was responsible for its upgrade and revamp. The first thing to be revamped was its print publication – an A3-sized magazine. HSD covers sightseeing, landmark hitting, dining and shopping as well as a rich community culture and cultural heritage, making it a very rich and distinctive community in Guangzhou. There are not many places like this in Guangzhou today, so we feel that HSD is like a rare gift for visitors. The quarterly guide is therefore designed to be opened like a gift, and is conveniently sized to be carried around, containing a HSD Roaming Guide, a HSD map and a hollowed-out postcard. In the digital age, reading electronic books has become an everyday occurrence. This is where a printed ‘gift’ makes a welcome addition. The richness of the guide, the small surprise on the map and the novelty of the postcard break the dullness and rigidity of the printed material and make it more interactive and interesting.
Client:
广州花园酒店
LN Garden Hotel, Guangzhou
Service:
创意营销
Creative Marketing
Type:
VI & Design Application
VI及设计应用
Date:
2021年12月
December 2021
