2022年3月19日至20日，三角铃协助环市东社区进行⌈相⌋你所期——环市东周末街拍活动。为了加强参与者对环市东社区的归属感，本次活动准备了手写板，用于写下参与者今年的个人期望以及对环市东社区的期望。活动期间，邀请专业摄影师在环市东的街头为参与者和手写板合影，立拍立修立取。同时还联合附近商家为活动参与者准备了奖品福利，更好地促进社区内的融合。本次活动最终取得较高的曝光度，网站推文阅读量64,759次；小红书图文阅读量10,190次；共计74,949次。
From 19 to 20 March 2022, SJL assisted the HSD community with Plant Your Wish – a weekend street photography activity in HSD. To strengthen participants’ sense of belonging to the HSD community, a handwriting board was prepared for the event to write down participants’ personal expectations for the year and their expectations for the HSD community. During the event, a professional photographer was invited to take pictures of the participants with the handwriting board in the HSD streets, and the pictures were taken and retouched immediately. Prizes and benefits were also prepared for the participants in conjunction with nearby businesses to better promote integration within the community. The campaign ultimately achieved a high level of exposure, with 64,759 website posts read; 10,190 RED posts reads; 74,949 in total.
Client:
广州花园酒店
LN Garden Hotel, Guangzhou
Service:
创意营销
Creative Marketing
Type:
Activity Planning, VI & Design Application, Media Pitching
活动策划、VI及设计应用、媒体宣传
Date:
2022年3月
March 2022
Location:
广州
Guangzhou
