On 4th December, exhibition “Art de Vivre” kicked off in G&G Creative Community Shenzhen. Organized by Business France, the exhibition showcased more than 20 top French brands who have rich history and culture heritage to audiences in Shenzhen and Guangdong-Hong Kong-Macao Greater Bay Area, aiming to present the essential and elegant charm of French lifestyle.
During the exhibition, Business France also organized a series of themed activities, including forums and workshops. Through these activities, French exhibitors and professional audiences have opportunities to discuss on various topics, such as “How to integrate French lifestyle with the lives of the locals”, “The Art of French Dining Table”, “How to create your space with French art and taste”.
The exhibition took place at G&G Creative Community which is formerly a glass factory and now turned into a unique space to promote creative lifestyle and artistic living. Business France specially invited the exhibition design professional company Centdegres to tailor-made for each participating brand to create a high-end and harmonious exhibition space. The different exhibits of each brand are presented in the same space, showing their own artistry and design sense in harmony.
In the field of interior decoration, France has always been known for its advanced technology and expertise. It is one of the world leaders in the field of design, especially high-end luxury design. Its unique lifestyle and ability to discover future trends continue to attract attention. In the Chinese market, France’s most widely known products are mainly high-end and luxury products. Beijing, Shanghai and Shenzhen are the three most prosperous cities in China’s real estate market, and residents of the Greater Bay Area have strong purchasing power. As consumers’ taste for interior design improves, their demand for high-end products continues to expand. The participated French brands are are already well-known in France and many of them have not yet been known to Chinese consumers.
From another perspective, for French exhibitors, the exhibition is an excellent opportunity for professionals and the public who love French design to better understand their brands and improve their brand awareness in China.
This exhibiton includes several rare exhibits by French artisans, including limited editions and even unique works of art. Gold and silver utensils, porcelain, crystal artwork, table art, bronze and iron art, lamps, furniture, antique wood products, interior decoration supplies, household fabric products, etc. Most of the participating brands are certified by the EPV (Entreprise du Patrimoine Vivant), which was initiated by the French state government in 2006 to recognize those “Made in France” with outstanding and professional skills. These “Made in France”, which fuse traditions and connect the future, are the quality guarantee of French living art.