3月12日，社交新零售移动电商平台闺秘Mall在广州正式面向全球发布，这是继京东达人、网易严选、小米达人等分享商城开启分享经济新风口以来，这一全新的电商模式已然推动着行业升级。目前，“闺秘Mall”APP已经在苹果及安卓手机应用商店发布测试版本，正式版本将在3月22日全面上线运营。
On 12th March, the global launch of Guimi Mall, a brand new mobile e-commerce retail platform, took place in Guangzhou with the aim to put social network e-commerce to an upgrade after the recent release of several mobile e-commerce platforms of Daren by JD, Yanxuan by 163.com and Xiaomidaren etc. Guimi Mall (闺秘Mall) beta version is now available for download in Apple App Store and Google Play Store. The official version will be fully operational on 22nd March.
什么是闺蜜经济？闺蜜经济是指基于“闺蜜”概念而出现的一种市场经济，是基于女性经济而出现的一种市场经济行为，强调一个闺蜜之间相互交流的经济网络。
What exactly is Guimi E-commerce? Guimi E-commerce, also known as the “Girlfriend E-commerce”, refers to a market economy based on the concept of “girlfriends” and a market economy behavior based on women’s economy, emphasizing an economic network in which the girlfriends communicate with each other.
“闺秘Mall 是闺秘经济和社交电商共振催生的社交新零售移动电商平台。” 著名经济学家宋清辉解读说，这样的“分享商城”，让普通的消费者也可以赚钱，是一个很吸引人的模式。“在今年投资领域乏善可陈的背景下，预计这种形式或会成为2018年的又一个财富风口”，宋清辉判断。
“Guimi Mall is a new social network e-commerce retail platform spawned by girlfriend e-commerce and social network e-commerce.” Economist Qinghui Song explained that such a “Sharing Mall” allows ordinary consumers to make money, is a very attractive model. “Since this year’s investment environment is still not clear, it is expected that this model will become another investment opportunity in 2018,” Song Qinghui said.
“我们看准的正是闺蜜经济将迎来刺激性的增长。”闺秘Mall联合创始人方颖在发布会上表示，有别于男性消费者和创业者，女人更愿意听从朋友的推荐，“好东西要分享闺蜜精神的最佳体现，闺蜜之间有情感、有互动、有关系，了解彼此的身心需求，时刻链接。”方颖认为，这个链接不仅仅产生于一个人和一个人之间，也是一个圈子和另一个圈子之间的互动，可以变成无限大的规模，因此产生的经济效应也是不可估量的。
“We see that the girlfriend e-commerce will usher in stimulating growth.” Ying Fang, the co-founder of Guimi Mall, said at the press conference that unlike male consumers and entrepreneurs, female consumers and entrepreneurs are more willing to listen to their friends’ recommendations. “‘The best thing is to share’ is the best expression of the spirit of girlfriends. There are emotions, interactions, and relationships between the girlfriends. They understand each other’s physical and psychological needs and are always linked.” Ying Fang believes that this link is not only caused by one person and another. The interaction between a friend circle and another circle can become an infinite scale, and the resulting economic effect is incalculable.
