为了庆祝 ALL – Accor Live Limitless 雅高心悦界生活方式忠诚计划的正式启动，雅高集团与阿里巴巴联合开展以“寻找新心人类”为主题的全方位营销活动，通过飞猪平台邀请新会员加入雅高心悦界，感受“心无界，处处悦界”的生活新体验。
Accor and Alibaba are launching an all encompassing campaign to celebrate ALL – Accor Live Limitless lifestyle loyalty programme through Fliggy’s platforms to encourage new members of ALL to discover limitless experiences.
Accor and Alibaba’s popular online travel platform Fliggy entered a memorandum of understanding for a joint business plan in July 2019. The event was followed by a milestone strategic partnership agreement between Accor and Alibaba Group in November 2019. Now, Fliggy teams with Accor for the launch of ALL at Fliggy Super Brand Day. Anticipated to be a major highlight of the event, consumers are encouraged to craft a new lifestyle travel experience by redefining basic pleasures such as dining, pampering, playing, and indulging. Fortunate new members have a chance to win grand prizes.
“寻找新心人类”活动将贯穿雅高集团、飞猪、阿里巴巴旗下品牌和应用程序等多个渠道，以及跨界生活方式品牌等。通过网络达人和意见领袖扩展知名度，雅高心悦界将打破旅行体验的边界，彰显其 “心无界，处处悦界” 的独到理念，覆盖全方位的生活方式和娱乐享受。
The launch campaign of ALL will be rolled out across a variety of channels including Accor, Fliggy, Alibaba-affiliated brands and applications, and cross industry lifestyle brands. It will be animated by Key Opinion Leaders to extend awareness, reflecting the unique concept of ALL to discover limitless experiences beyond hotel accommodation to encompass exceptional lifestyle and entertainment events.
活动将于2020年4月7日至5月7日展开，期间将通过4月8日的 88 VIP会员日、4月21至25日雅高超级品牌日等多个阿里巴巴渠道的重要活动，以及雅高社交媒体平台和官网 ALL.accor.cn 上推出多重优惠。优惠内容包括雅高奢华及高端品牌酒店的特价套房和行政俱酒廊的套房礼遇、活力spa 以及升级自助餐等体验。这些活动专为此次雅高心悦界的新会员打造，通过飞猪平台注册即可享受飞猪和雅高心悦界的会员互通以及新会员专享优惠，优惠期限可达2020年年底。此外，新会员还将额外获赠双人早餐券以及最多150元代金券，可在大中华地区雅高酒店下榻时使用。
The launch campaign of ALL takes place from 7th April until 7th May, 2020, and includes a variety of offers available on Alibaba’s key animation days such as 88 VIP Member Day for Accor on 8 April, Accor Super Brand Day on 21st to 25th April, and Accor’s social media platforms and website ALL.accor.cn. The offerings include Life is Suite, a special price for a suite room with executive club lounge benefits at Accor’s luxury and top tier brands; energetic wellness packages; and sumptuous buffet upgrades. These promotional offers are intended for new members of ALL, who are invited to register on the Fliggy platform to simultaneously become both Fliggy and members of ALL. They can then purchase any products offered to new members of ALL, which may be utilised until the end of 2020. Further, new members of ALL through Fliggy will receive an additional free breakfast voucher for two and up to CNY 150 credit for consumption with their stay at any Accor hotel in Greater China.
Samuel Fan, Vice President of Alibaba Group, said: “Today, lifestyle oriented hospitality connects art, fashion, entertainment and technology. With Fliggy’s strong online consumer platform and Alibaba’s comprehensive ecosystem can provide Accor with deeper insights into the needs and behaviour of Chinese travellers, which will facilitate enhanced and better guest experiences.”
Gary Rosen, Chairman and Chief Operating Officer, Accor Greater China, said: “We foresee numerous opportunities going forward with Alibaba. This activation with Alibaba aligns with our company’s digital transformation strategy and addresses the needs of Chinese travellers. The partnership enhancement comes at the right time for the market recovery and provides members the opportunity to experience our ALL loyalty programme. At the same time, members can enjoy more cross offers through Alibaba’s ecosystem.”
The campaign marks another step for Accor’s aggressive and visionary digital strategy. The plan leverages the burgeoning Chinese travel market with the aim to establish Accor as an augmented hospitality leader for the country’s domestic and outbound travel markets. Accor’s partnership with Alibaba is an important move for both companies to achieve their common goals while providing delightful surprises for Chinese world travellers.
Scan below QR code for more Accor Super Brand Day exciting offers on Accor flagship store on Fliggy: