On 12th March, the global launch of Guimi Mall, a brand new mobile e-commerce retail platform, took place in Guangzhou with the aim to put social network e-commerce to an upgrade after the recent release of several mobile e-commerce platforms of Daren by JD, Yanxuan by 163.com and Xiaomidaren etc. Guimi Mall (闺秘Mall) beta version is now available for download in Apple App Store and Google Play Store. The official version will be fully operational on 22nd March.
What exactly is Guimi E-commerce? Guimi E-commerce, also known as the “Girlfriend E-commerce”, refers to a market economy based on the concept of “girlfriends” and a market economy behavior based on women’s economy, emphasizing an economic network in which the girlfriends communicate with each other.
“闺秘Mall 是闺秘经济和社交电商共振催生的社交新零售移动电商平台。” 著名经济学家宋清辉解读说，这样的“分享商城”，让普通的消费者也可以赚钱，是一个很吸引人的模式。“在今年投资领域乏善可陈的背景下，预计这种形式或会成为2018年的又一个财富风口”，宋清辉判断。
“Guimi Mall is a new social network e-commerce retail platform spawned by girlfriend e-commerce and social network e-commerce.” Economist Qinghui Song explained that such a “Sharing Mall” allows ordinary consumers to make money, is a very attractive model. “Since this year’s investment environment is still not clear, it is expected that this model will become another investment opportunity in 2018,” Song Qinghui said.
“We see that the girlfriend e-commerce will usher in stimulating growth.” Ying Fang, the co-founder of Guimi Mall, said at the press conference that unlike male consumers and entrepreneurs, female consumers and entrepreneurs are more willing to listen to their friends’ recommendations. “‘The best thing is to share’ is the best expression of the spirit of girlfriends. There are emotions, interactions, and relationships between the girlfriends. They understand each other’s physical and psychological needs and are always linked.” Ying Fang believes that this link is not only caused by one person and another. The interaction between a friend circle and another circle can become an infinite scale, and the resulting economic effect is incalculable.