Groundbreaking festival heralds the dawn of a new era for the Kingdom as a global travel destination
Recent years have witnessed a sea change in Saudi Arabia, as the Kingdom continues its path of economic and cultural diversification in line with the goals of Vision 2030, the Government’s inspiring roadmap for the future. At the heart of these plans is the further development of the travel and tourism sector, with the Kingdom making bold moves to explore its untapped potential as a destination for leisure travelers. Having traditionally attracted a steady flow of international visitors via its thriving religious tourism industry, Saudi Arabia is now positioning itself as a leading global destination with universal appeal through the introduction of exciting attractions and world-class entertainment events.
长期以来被视为沙特阿拉伯文化之都的海滨城市吉达目前正处于这场运动的前沿，力求加强沙特作为向全世界游客提供多元化服务的旅游目的地的地位。吉达历来是朝圣者拜访圣城麦加和麦地那的主要门户，拥有非常优越的地理位置和丰富的文化多样性，被亲切地称为“红海新娘”。这个充满活力的目的地现在正通过Jeddah Season扩大其在国际上的吸引力，Jeddah Season是一个激动人心的活动计划，旨在展示最出色的音乐、艺术和文化。
Long regarded as Saudi Arabia’s cultural capital, the coastal city of Jeddah is currently at the vanguard of this drive to strengthen the Kingdom’s position as a tourist destination with diverse offerings for visitors from around the world. Traditionally serving as the main gateway for pilgrims visiting the holy cities of Makkah and Madinah, Jeddah boasts a stunning location and rich cultural diversity, and is affectionately known as the ‘Bride of the Red Sea’. This vibrant destination is now extending its international appeal to a wider audience through the Jeddah Season, an exciting program of events that celebrates the best in music, art, and culture.
A season of sea and culture
Jeddah Season 的举办时间为2019年6月8日至7月18日，是今年按照 “Saudi Seasons” 计划在全国各地开展的特色季节性活动之一。为期一年的 “Saudi Seasons” 系列活动旨在牢牢奠定沙特作为全球旅游中心的地位。受吉达作为水上活动首选目的地的声誉以及其作为国际游客多元文化中心的历史启发，Jeddah Season 的主题为“海洋和文化”。游客和居民都有机会享受一系列激动人心的体验，从现场音乐会、戏剧表演和艺术展览到单口喜剧和重大体育赛事。
Running from 8th June to 18th July, 2019, the Jeddah Season is one of the distinct seasonal programs taking place across the country this year as part of the ‘Saudi Seasons’ initiative, a year-long series of events that aims to place the Kingdom firmly at the center of the global tourism map. Inspired by the city’s reputation as a top destination for water-based activities and its history as a multicultural hub for international travelers, the festival is being held under the theme ‘Sea and Culture’. Visitors and residents alike have the opportunity to enjoy an exciting array of experiences ranging from live concerts, theatrical performances, and art exhibitions to stand-up comedy and major sporting events.
超过150项活动正在全市五个主要目的地上演：Obhor，游客可在此享受水上运动、公共海滩和其他海滨活动；Historic Jeddah，吉达深受喜爱的古老中心和 UNESCO 世界遗产，捕捉到了吉达丰富、真实的氛围； AlJohara，顶尖的国际体育中心；Jeddah Waterfront，设有公园、餐厅和水上活动；以及 AlHamra，以其美丽的滨海大道而闻名，到处都是时装店、购物中心、餐厅，还有世界上最高的喷泉—— Jeddah Fountain 吉达喷泉。
More than 150 events are taking place across five key destinations within the city; Obhor, where visitors can enjoy water sports, public beaches and other coastal pursuits; Historic Jeddah, the city’s beloved old center and UNESCO World Heritage site that captures the rich, authentic atmosphere of classic Jeddah; AlJohara, a cutting-edge international hub for sports; the Jeddah Waterfront, which is home to parks, restaurants and water activities; and AlHamra, known for its beautiful corniche filled with boutiques, shopping malls, restaurants, and the Jeddah Fountain – the tallest of its kind in the world.
World-class entertainment with universal appeal
体育迷们可以期待篮球和沙滩排球锦标赛，以及由世界职业拳击冠军阿米尔·可汗助阵的拳击赛事。同时，“Le Teatro Circus” 首次为沙特阿拉伯带来杂技表演、西部戏剧和现场音乐的精彩结合。其他景点包括露天电影放映、每日汽车巡游表演以及在 Jeddah Waterfront 举行的 “XJED Festival”，呈现一场汇集快闪餐厅、娱乐和活动的盛宴。
Sports fans can look forward to basketball and beach volleyball tournaments, together with a boxing event featuring the world professional boxing champion Amir Khan. Meanwhile, ‘Le Teatro Circus’ is bringing a fascinating mix of acrobatic circus, western theater and live music to Saudi Arabia for the first time. Additional attractions include open-air cinema screenings, a daily Car Parade show, and the ‘XJED Festival’ on Jeddah Waterfront, which features a lively feast of pop-up restaurants, entertainment and activities.
Jeddah Season 的阵容包括许多国际艺术家，包括美国著名歌手组合后街男孩、韩流明星
Super Junior 以及马丁-盖瑞斯、Afrojack 和 Marshmello 等 EDM DJ。参与的国际艺术家阵容反映了沙特致力于为游客提供世界级娱乐，同时满足当地观众不断变化的期望。
The season’s line-up includes a host of international artists including the iconic American group Backstreet Boys, K-pop stars Super Junior, and EDM DJs such as Martin Garrix, Afrojack and Marshmello. The caliber of international artists involved reflects the Kingdom’s drive to offer world-class entertainment for visitors, while also catering to the evolving expectations of local audiences.
Maintaining a cultural balance
开创性的 Jeddah Season 不仅有全球性主题景点，还通过每日沙特民俗表演游行和当地艺术家表演等活动，展示了该国独特的文化和传统。这种传统与现代的结合体现了沙特阿拉伯是如何成功地在引进全球性娱乐的同时，将其引以为豪的传统发扬光大的。
Despite its groundbreaking nature, Jeddah Season is about more than just globally themed attractions; the festival is also emphasizing the Kingdom’s unique culture and traditions through events such as daily Saudi folklore show parades and performances from local artists. This juxtaposition of the traditional with the modern illustrates how Saudi Arabia is successfully managing the introduction of global entertainment while, at the same time, celebrating its proud heritage.
An invitation to the world
为进一步增强沙特阿拉伯对国际游客的吸引力，沙特最近对签证要求作出调整，使游客能够比以往更轻松、更方便地发现沙特的魅力。前往沙特阿拉伯参加 Jeddah Season 2019 的游客现在可以直接通过Sharek电子签证网站 (sharek.sa) 获得旅游签证，只需三分钟或更短的时间即可办理电子签证。这种快速而简单的程序象征着一种更为开放的理念，将使赴沙特旅游的游客数量创下新高。
In a move that further strengthens Saudi Arabia’s appeal to international visitors, recent changes to visa requirements have made it easier and more convenient for tourists to discover the charms of the Kingdom than ever before. Visitors traveling to Saudi Arabia for Jeddah Season 2019 can now obtain their tourist visas directly through the Sharek e-visa website (sharek.sa), which allows attendees to process their e-visas in just three minutes or less. This fast and simple procedure is symbolic of a more open approach that is poised to attract record numbers of visitors to the Kingdom.
通过专注发展旅游业，同时保持自身独特的遗产和传统，沙特阿拉伯正在创造激动人心的机遇，以实现充满活力的文化交流并加速经济发展。Jeddah Season 等倡议表明沙特欢迎来自全球各地的客人，并预示着沙特新时代的到来，沙特对未来充满信心，并为实现持久繁荣指明了道路。
By focusing on the advancement of travel and tourism while maintaining its own distinct heritage and traditions, Saudi Arabia is unlocking exciting opportunities for vibrant cultural exchange and accelerated economic development. Initiatives such as Jeddah Season show the world that guests from all corners of the globe are welcome and herald the dawn of a new era for the Kingdom, as it looks to the future with confidence and charts a course to enduring prosperity.