2021年4月22日地球日当天，佛罗伦萨小镇名品奥特莱斯将携手可持续时尚品牌P.E.T.好润环保，发起塑料瓶回收与再生项目，见证从塑料瓶到时尚单品的惊喜转变。上海佛罗伦萨小镇将率先开启绿色时尚之旅，并于年底逐步向内地六大佛罗伦萨小镇推广。佛罗伦萨小镇计划于项目第一年内收集超过1,200公斤可回收塑料，共计超过60,000个塑料空瓶，用于塑料瓶回收与再生项目。
On Earth Day, Italian luxury designer outlet Florentia Village will launch a sustainability initiative with B2B recycled polyester (rPET) specialist P.E.T. (Plastic Ecological Transformation), which will see plastic bottle waste collected from Florentia Village outlets repurposed into textiles for the fashion industry. This program will first launch in Shanghai, before gradually rolling out to all Florentia Village locations by year end. With this initiative, Florentia Village plans to collect over 1,200kg of plastic waste, equivalent to more than 60,000 plastic bottles within the first year.
投“瓶”新风尚，“意“起护环保
Reduction through repurposing
迄今为止人类已产生超过69亿公吨的塑料污染；其中，仅有9%的塑料废物可以再回收利用，其余的则进入焚化厂或垃圾掩埋场。 因此，遏制塑料污染已然成为刻不容缓的全球课题。为响应2021年地球日“恢复我们的地球”的主旨，高效解决塑料污染，除了使用可再生可降解材料代替一次性塑料以外，利用塑料回收体系提高废旧塑料的重复利用率，也是治理塑料污染的有效手段之一。
Humans are responsible for more than 6.9 billion metric tonnes of plastic waste to date. Among this, just 9% are being recycled, with the remaining amount either ending up in incinerators or landfills , making the reduction of plastic waste a pressing concern worldwide. In response to Earth Day 2021 and its mission to Restore Our Earth™, finding ways to effectively deal with plastic waste is one way in which businesses and everyday people can help support the cause. In addition to utilising reusable materials or biodegradable alternatives to plastics, increasing the recycling rate of waste plastics by improving the collection process itself is another effective step in curbing plastic waste.
作为践行佛罗伦萨小镇可持续发展承诺的标志性项目，在2021年地球日到来之际，佛罗伦萨小镇名品奥特莱斯联合P.E.T.好润环保在上海佛罗伦萨小镇率先创建全程可追溯的塑料瓶回收与再生项目，并逐步向内地六大佛罗伦萨小镇推广。通过将塑料瓶回收、清洗切片、造粒和纱线、纺织及加工制作等环节，将塑料废品再生为环保袋、遮阳伞、服饰等时尚单品，在环保与时尚之间持续探寻平衡。2021年4月22日至5月5日，消费者将1号塑料瓶投放至上海佛罗伦萨小镇指定回收点，同时扫描二维码进入相应小程序，即可全程追溯塑料瓶蜕变之旅。项目发起期间，消费者参与小镇环保项目更可获得额外惊喜礼遇，消费满额更有机会获赠再生环保材料时尚单品。
As a key initiative in the implementation of its sustainability promise, in the build-up to Earth Day 2021, Florentia Village has teamed up with P.E.T. to introduce an end-to-end, traceable plastic bottle recycling program. The program will begin in Florentia Village Shanghai before extending to Florentia Village’s other six outlets in Mainland China. By collecting waste plastic and processing it into recycled polyeurethane pellets and yarn, plastic waste can be transformed into reusable items such as canvas bags, umbrellas, clothing and other merchandises offering a more sustainable option for the fashion industry. From April 22 to May 5, shoppers at Florentia Village Shanghai can drop off a plastic bottle at any of the outlet’s designated recycling points and immediately start following its journey from waste to wear by scanning the QR code on the recycle box. As an incentive, Florentia Village will reward a shopping voucher or eco-friendly gift for each shopper purchasing in the program. In addition, shoppers who meet the spending requirement can receive a limited edition fashion accessory made from recycled PET materials.
P.E.T.好润环保作为可持续时尚的先锋品牌，与佛罗伦萨小镇对于环保与时尚互融的理念不谋而合。此次双方携手赋能时尚可持续发展，培养消费者绿色消费的理念，树立环保新风尚。P.E.T.好润环保致力于打造全程可追溯的高价值塑料再生体系，利用100%当地可回收的塑料瓶为原材料，让参与其中的环保人士全程见证一个小小的塑料瓶变身时尚单品的蜕变旅程。据统计，2019年，P.E.T.好润环保使19万只塑料瓶获得重生，相当于减少了18,525公斤碳排量，种植了3,800棵树，切实为环保献力。
As a pioneer in sustainability, P.E.T. shares the same belief as Florentia Village in its goal to make fashion more sustainable. Through this partnership, the two companies hope to boost the development of sustainable fashion and spread awareness of the concept among consumers. P.E.T.’s mission is to create a fully traceable system for recycling and repurposing 100% locally-sourced plastic, allowing consumers to follow the journey of each plastic bottle as it is transformed from plastic waste into an item of clothing or a fashion accessory. According to its own estimates, P.E.T. repurposed over 190,000 plastic bottles in 2019, resulting in a reduction of 18,525kg in carbon emissions, roughly equivalent to planting 3,800 trees.
积极关注可持续发展，探索可持续时尚之路
Building a path towards sustainable fashion
佛罗伦萨小镇一直积极关注可持续发展以及行业动态，并通过一系列举措切实履行企业社会责任。早在2019年，佛罗伦萨小镇线上商城就推出 “可持续包装盒”服务，鼓励消费者选择环保包装盒，逐渐养成环保消费的习惯；此外，于2021年2月全新开业的重庆佛罗伦萨小镇，在顶蓬设计上特别采用了与水立方国家游泳中心相同的材料结构，实现节能功能与设计感的平衡，为建筑内带来更多自然光源从而达到节能减排的环保目的。下半年即将开业的上海佛罗伦萨小镇二期项目也将沿用相同环保设计，进一步践行可持续发展之路。
Improving its impact on the environment has long been a part of Florentia Village’s CSR Program. In 2019, the company introduced sustainable packaging options on its ecommerce platform FVshop.com, giving consumers the choice to opt for reused packaging when ordering online. The recently-opened Florentia Village Chongqing has also taken steps towards greater environmental sustainability by using the same material used in the construction of the Beijing Water Cube as the material for the canopy that covers large sections of the outlet. This material lets significantly more natural light into the space, allowing for large energy savings and decreased carbon emissions, while at the same time maintaining Florentia Village’s architectural style. This same design will also be used in the Florentia Village Shanghai Phase II project later this year.
当今时代，作为全球生态赤字和产业发展双向驱动下的必然产物，可持续时尚已成为经济增长和产业升级的关键引擎和重要趋势。佛罗伦萨小镇从塑料瓶回收与再生项目起步，逐步构建意式环保购物新风尚。佛罗伦萨小镇将以长期助力时尚可持续发展为使命，将环保理念融入小镇的日常运营与市场活动之中，通过更多地运用环保或循环再生材质，在为消费者带来身临其境的一站式意式购物体验同时，进一步怀抱对环境保护和生态可持续发展的美好愿景，为地球村贡献自己的环保力量。
As a much-need step in the reduction of the world’s ecological deficit and the development towards greater industrial sustainability, sustainable fashion has in itself become a key driver of economic growth and industrial transformation. Starting with the bottle repurposing initiative, Florentia Village will continue to develop its Italian-style approach to this cause, incorporating sustainability into its daily operations and marketing activities and making use of more environmentally friendly or recycled materials. As it continues to work hard to bring consumers an immersive, one-stop Italian shopping experience, Florentia Village will also take further steps to improve its impact on the environment, making its own contributions to Restore Our Earth.
