In a recent release, international hospitality management company Hilton ushered in a milestone in its China market development as it celebrated its centennial birthday with the grand opening of its 200th hotel – Canopy Chengdu. As Hilton’s second largest outside the United States, the market in China is a top priority in Hilton’s strategic development, where it has maintained an annual growth rate of more than 50 percent since beginning rapid expansion in 2017. Currently, one out of every three hotels under construction in the country belongs to the Hilton Group.
Qian Jin, president of Greater China & Mongolia, Hilton, said, “With deep roots here for more than 30 years, we have remained focused on consumer preferences and consumption habits to effectively contribute to the long-term development of China’s tourism and hospitality industry. Our 200th hotel opening in the market, on Hilton’s centennial birthday nonetheless, is not only a development milestone, but also reaffirms our abundant confidence in China’s market potential. As we look towards the next 100 years, we will further invest in our commitments and work to grow together with the Chinese market and its consumers.”
希尔顿展现“鲜活力” | Canopy Brings New Vitality
As Chinese consumers upgrade their consumption, their expectations for travel concepts are also quietly evolving. To gain insights into new trends in China’s tourism market, Hilton, together with KANTAR TNS and Nielsen — two world-renowned research institutions — set up a survey that explores the new direction of China’s tourism development and changes in the consumer market, deeply analyzing new demands and mentalities and redefining the portrait of Chinese tourists. The survey results reveal that the new generation of tourists are more interested in immersive local experiences and are willing to spend more for them. Among them, 83 percent prefer to explore diverse customs and cultural characteristics; 82 percent prefer spending more on rewarding themselves; 77 percent prefer to deeply immerse themselves in the local region and make local acquaintances; and 77 percent refused conventional travel styles and pursue unique experiences.
This new lifestyle-driven appeal for travel is a perfect companion to Canopy by Hilton’s brand design and orientation. As a global hospitality industry leader, Hilton upholds its commitment to sustainable innovation and actively adjusts its brand strategy based on insights into industry changes and consumer preferences. That is why it now introduces an innovative lifestyle brand to meet the evolving needs of the China market. From meal options and decor inspired by Chengdu’s local characteristics to enthusiastic hospitality envoys, Canopy Chengdu honors its brand commitment to provide more guests with lively travel experiences that are integrated with the local neighborhood.
Gary Steffen, global director, Canopy by Hilton, said, “As a key center of China’s Western Development Strategy (WDS), Chengdu is an important driver of the region’s economy. By choosing it has the home for Asia-Pacific’s first Canopy by Hilton, we are working in cadence with both China and the Hilton Group’s regional development strategies. With this opening, we are not only filling vacancies in relevant market segments, but also injecting fresh vitality into the next 100 years of Hilton heritage.”
In addition to Canopy Chengdu, Hilton has delivered a diverse brand portfolio in Chengdu, including WA Chengdu, Hilton Chengdu, Doubletree by Hilton Chengdu Longquanyi and Hilton Garden Inn Chengdu Huayang to better satisfy the differentiated travel demands of Chinese consumers.
了解希尔顿嘉悦里 | About Canopy by Hilton
Canopy by Hilton is a place in the neighborhood to relax and recharge, offering simple guest-directed service, comfortable spaces and thoughtfully local choices. Each hotel is designed as a natural extension of its neighborhood and delivers a fresh approach to hospitality and the guest experience. Canopy by Hilton is the lifestyle hotel brand of Hilton.
Canopy by Hilton Chengdu City Centre
5 Xiyu Street, Qingyang District, Chengdu
Tel: +8628-6521 6666