1月16日，万豪国际集团宣布其旗下常客计划将正式更名为万豪旅享家，取代已在2018年整合为一的万豪礼赏、丽思卡尔顿礼赏及SPG俱乐部，继续为会员提供丰厚的礼遇、遍布全球的酒店阵容以及众多精彩体验。万豪旅享家的理念是相信旅行让人生充盈，也让世界精彩丰盛。自2月13日新名字万豪旅享家正式启用起，万豪国际也将在全球市场投入超过数百万美金，展开全媒体营销推广。届时，万豪旅享家将在全球市场包括万豪国际旗下酒店店内、市场营销及销售渠道、网络、移动平台和联名信用卡等平台，以全新的品牌形象与消费者见面。
On 16th January, Marriott International unveiled Marriott Bonvoy, the new loyalty brand replacing the current loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG) – and reflecting the unmatched benefits, single loyalty portfolio and experiences announced in 2018. Marriott Bonvoy is built on the belief that travel enriches us all and has the power to enrich the world. Marriott Bonvoy launches on 13th February when the logo and branding begins rolling out across all consumer touch-points, including on property, marketing and sales channels, digital, mobile and co-brand credit cards bolstered by a multi-million-dollar global media campaign starting in late February.
万豪国际集团全球首席商务官Stephanie Linnartz表示：“万豪旅享家代表着行业革新，它不仅仅是传统意义上的常客计划，更是一个旅行计划，旨在整合万豪国际在全球129个国家和地区的酒店品牌资源，从而为会员提供有关旅行的丰沛灵感并帮助他们追寻和实现个人爱好。”
“Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty program,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions.”
Linnartz同时还表示： “万豪旅享家使用简洁、大胆和现代的品牌标识，希望能够借此传达给消费者热情好客、积极乐观的品牌精神。自此，我们全球约1.2亿的会员可以用优惠的价格预订酒店，享受非凡卓越的会员礼遇，并通过万豪旅享家专属时刻畅享更多独特且多元化的体验。”
Linnartz continued, “Represented by a simple, bold and modern logo, Marriott Bonvoy is welcoming and optimistic. Our 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well our collection of Moments experiences that bring exploration and discovery of the world to the forefront.”
自2月13日起，万豪国际旗下的会员体验平台万豪礼赏专属时刻、SPG专属时刻将整合为万豪旅享家专属时刻。加上提供目的地体验的万豪时刻，会员可以通过购买或会员积分兑换的方式，在全球千余目的地享受超过约12万项专属时刻体验 — 无论是在巴塔哥尼亚冰川享受与心灵对话的徒步、还是在骆驼背上感受神秘的摩洛哥沙漠之旅，又或在越南漂浮村庄泛舟而行，会员都可以通过专属时刻尽享不同风景带来的独特旅行体验。除了当地特色景点游览和户外体验之外，会员更可尽享与名厨Daniel Boulud或Eric Ripert携手，烹饪一顿饕餮大餐与家人朋友享用，又或是与著名橄榄球运动员Jerry Rice在万豪国际大师班上切磋球技等一系列难忘的体验。
Beginning on 13th February, Marriott Rewards Moments and SPG Moments will become Marriott Bonvoy Moments, which together with Marriott Moments will feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points. In addition to accessing locally relevant sights and excursions, such as hiking into glacial Patagonia, desert treks on camelback in Morocco or cruising to Vietnam’s timeless floating villages, members can indulge in once a lifetime experiences like cooking alongside renowned chefs Daniel Boulud and Eric Ripert, or honing football skills in a master class with Hall of Fame wide receiver Jerry Rice.
2019年，万豪国际将通过一系列全新体验活动让万豪旅享家为会员的旅行体验注入更多激情与灵感。依托与全美大学体育协会、世界一级方程式锦标赛、梅赛德斯AMG马石油车队等众多传奇品牌的合作伙伴关系，以及包括奥斯卡、科切拉音乐节、迪拜爵士音乐节、香港国际七人榄球赛及世界高尔夫锦标赛-墨西哥站等赞助合作关系，万豪旅享家都将为会员提供一系列精彩非凡的专属体验，创造更多专属福利。
Throughout 2019, Marriott will bring Marriott Bonvoy to life with a series of experiential events for members taking advantage of the company’s marketing partnerships with iconic brands including the NCAA and the FIA Formula One™ World Champions, Mercedes-AMG Petronas Motorsport, as well as through sponsorships such as the Oscars®, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens and The PGA Tour World Golf Championships-Mexico Championship.
2018年8月18日，万豪国际集团旗下三大常客计划万豪礼赏、丽思卡尔顿礼赏及SPG俱乐部整合为统一的常客计划。2019年2月13日，万豪国际将启用常客计划新名字万豪旅享家。
On 18th August, 2018, Marriott launched one loyalty program with unified benefits under its three legacy loyalty brands – Marriott Rewards, The Ritz-Carlton Rewards and SPG. On 13th February, the combined program completes its integration under one name, Marriott Bonvoy.
通过万豪旅享家，会员可尽情体验万豪国际集团旗下卓越的酒店品牌阵容，从历久弥新的经典酒店品牌到别具风尚的特色酒店品牌，都将为宾客每一次入住留下精彩回忆——在马尔代夫沃木里瑞吉度假酒店的海上别墅恣享阳光与海风，在惠斯勒威斯汀滑雪度假村白雪皑皑的滑雪坡道上感受纯白世界的快意人生；或是在巴厘岛丽思卡尔顿酒店拥抱宁静避世的沙滩，在迪拜JW万豪马奎斯酒店标志性城市塔楼上鸟瞰城市风情，又或者是入住昔日皇宫，在格瑞提皇宫豪华精选酒店中感受旅途之美。万豪旅享家都将为会员提供别具一格又精彩纷呈的入住体验，以及赚取会员福利的良机。
With Marriott Bonvoy, members will have access to Marriott’s portfolio of diverse brands including the largest collection of lifestyle and luxury properties. Whether it is sun-soaked overwater bungalows at The St. Regis Maldives Vommuli Resort, mountain-side resorts nestled against ski slopes like at The Westin Resort and Spa Whistler, beachfront properties hugging pristine sands like at The Ritz-Carlton, Bali, to iconic urban towers offering panoramic views like at the JW Marriott Marquis Hotel Dubai, or former palatial residences like The Gritti Palace, a Luxury Collection Hotel (Venice), Marriott Bonvoy provides members an unparalleled offering of experiences together with the opportunity to earn desirable member benefits.
自去年8月万豪礼赏、丽思卡尔顿礼赏及SPG俱乐部正式整合为统一的常客计划后，会员能够在整合后的系统内实现无缝预订住宿、赚取或兑换积分，会员在整合后的计划下平均每1美金合格消费可赚取多20%的积分，升级也变得更加轻松。
Since Marriott introduced the unified loyalty benefits under Marriott Rewards, The Ritz-Carlton Rewards and SPG last August, members have been able to seamlessly book stays and earn and redeem points across the entire portfolio and achieve Elite status faster with new Elite tiers. Members now earn on average 20 percent more points per dollar spent.
重要更新 | Important Update
万豪旅享家将为之前的白金卡等级引进两个新名称：
The launch of Marriott Bonvoy will introduce two new names for previous Elite status tier names:
• 入住超75晚的尊贵优越白金卡，将被命名为尊贵钛金卡。
• 入住超100晚，并且累积20,000美金有效消费的尊贵优越白金卡，将更名为尊贵大使会籍。这些会员将享受计划中最高级别的大使服务，帮助其规划旅程，奉上一对一的定制化服务。
• Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite for members who surpass 75 nights.
• Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite with Ambassador. This top Elite status tier recognizes members who surpass 100 nights and more than $20,000 in spend annually. These members enjoy the highest level of personalization with a dedicated ambassador to help plan their travel and cater to their needs one-on-one.
万豪旅享家将推出全新的移动体验。万豪国际建议目前使用SPG俱乐部或丽思卡尔顿礼赏应用程序的会员尽快下载万豪国际手机应用程序，2019年2月13日该应用程序将自动更新成为万豪旅享家手机应用程序。SPG俱乐部和丽思卡尔顿礼赏手机应用程序将于2月13日停用。
Marriott Bonvoy will usher in a new mobile experience. Members using either the SPG or The Ritz-Carlton Rewards apps are encouraged to download the current Marriott app now which will automatically update to become the Marriott Bonvoy app on 13th February. The SPG and The Ritz-Carlton Rewards apps will be deactivated on that date.
万豪旅享家
Marriott Bonvoy
MeetMarriottBonvoy.marriott.com
www.marriott.com
