On 18th July, a group of key media and influencer from the Guangdong, Hong Kong and Macao Greater Bay Area (GBA) visited Residence G Shenzhen and participated in the event titled “A Bite of Frenchness” which is organised by San Jiao Ling (SJL) in celebration of the 230th anniversary of French Revolution. Guests visited a French Art Exhibition, tasted exquisite French cuisine and enjoyed French Movie Night, immersing in the cultural atmosphere and quality life of Residence G Shenzhen.
Taking into account of the high-end and elegant brand positioning of Residence G Shenzhen, SJL carefully selected media platforms with potential customers so as to carry out a target-oriented and multi-dimensional media campaign, strengthening Residence G Shenzhen’s brand effect. SJL, therefore, not only invited mainstream media but influential KOLs in GBA and beyond to take part in this event.
为了配合法国国庆日的主题，三角铃为深圳G公寓策划了一场极具法国文化魅力的小型艺术展览。展览上，三角铃除了展出法国摄影艺术先驱 Paul Verdun 的黑白玻璃底照片作品外，更有 Paul Verdun 曾孙的妻子——中国油画艺术家张晓雯的画作。张晓雯基于 Paul Verdun 的黑白照片进行再创作，运用高超的绘画技术和调色技巧，为黑白照片赋予了新的色彩。为了增加展览的趣味性和互动性，三角铃还为媒体考察团准备了名为 Vérascope 的望远式立体相机，观者仿若穿越回到十九世纪末至二十世纪初期欧洲，感受旧时壮美的自然景观和人们的生活情状。
To match up with the theme of French National Day, SJL organised a French Art Exhibition in which there were some old black-and-white photos taken by a French pioneer photographer named Paul Verdun and oil paintings drawn by Zhang Xiaowen, well-known as a Chinese oil painting artist and the wife of Paul Verdun’s great-grandson. Zhang Xiaowen recreated these black-and-white photos with her incredible toning skills and brought them back to life in full colours. An immersive interaction activity was designed to help guests with appreciating the charm of the artworks. Using a piece of 3D viewer equipment called Vérascope, guests were taken back to European scenic spots and daily life scenes of the late 19th century and early 20th century.
精美绝伦的法国艺术与让人垂涎欲滴的法国美食可谓绝配。从前菜、主菜，再到甜品，深圳G公寓为客人定制了具有G特色的法式大餐，呈现正宗的法国风味。当晚，三角铃组织还组织媒体团观看了著名法国电影《触不可及》，通过大荧幕感受法国电影的魅力。次日，深圳G公寓还准备了每周末限定供应的 Liberty Brunch 精致早午餐，为这次考察团活动画上句号。
Exquisite French art and “cooked to perfection” French cuisine are inseparable. From the starter, the main course, to the dessert, Residence G Shenzhen designed a “French Flair Festival” menu featuring G style and a bite of true Frenchness. After savoring authentic French cuisine, the group enjoyed a magical French cinematic experience by watching a famous French movie titled Intouchables. The gastronomy experience continues with Residence G Shenzhen’s signature “Liberty Brunch” the next morning, drawing an end to this amazing FAM trip.
With its own vast media network in the GBA, SJL customized this themed FAM trip based on the brand positioning of Residence G Shenzhen. Through this FAM trip, SJL assisted Residence G Shenzhen in building up a good relationship with various types of media and increasing its brand awareness.