你是否希望根据自身条件和运动习惯定制一款“智慧”跑鞋？你是否希望拥有一双独一无二的专属跑鞋？过去，这些想法可谓天方夜谭，可如今已经变为现实。近日，瑞士希格（简称SIGG）正式宣布与世界500强高科技企业美国惠普集团展开合作，双方以FitStation为平台，共同在全球范围内研发兼具个性化与先进技术的专业数码动态定制跑鞋。按照计划，在2019年1月举办的亚洲运动用品与时尚展上，作为惠普FitStation在中国地区的独家合作伙伴，瑞士希格将在中国首次发布这一创新产品，于2019年3月份正式与中国消费者见面。
Isn’t it nice to customize a pair of “smart” running shoes based on one’s own physical measurements and exercise habits? And isn’t it nice to own a pair of such unique and exclusively-created running shoes? In the past, these ideas were beyond the possible, but now have become a reality. Recently, SIGG Outdoors (“SIGG”) formally announced a tie-up with US-based HP, one of the world’s top 500 high-tech companies. Based on the FitStation platform, the two companies will jointly research and develop the most personalized and technologically advanced professional digital and dynamically-customized running shoes worldwide. According to the plan, SIGG, the exclusive partner of HP FitStation in China, will debut this innovative product at the ISPO, which will be held in China in January 2019, and roll out the product to Chinese consumers in March 2019.
“FitStation”是由惠普提供软硬件技术支持的具有开创性的3D技术平台——利用3D扫描和3D打印技术，对客户进行动态步态分析、脚压测量等一系列测试，精准捕捉其足部立体形状及足部压力等多项信息数据，从而为客户“量脚定制”一款适合自身脚型、跑步习惯、跑步姿势和跑步习惯的专属跑鞋。在此前的北马赛前展和上马赛前展上，希格曾向消费者展示过FitStation测试设备，并提供了动态脚型测试体验，受到了跑步爱好者的广泛关注。显然，FitStation的出现是对传统制鞋工艺及个人运动生活的极大颠覆，这也意味着跑鞋消费的“个人化定制时代”已经到来。
FitStation, a pioneering 3D technology platform supported by HP’s software and hardware technologies, takes a series of exercise-related measurements from the prospective purchaser, including dynamic gait analysis and foot pressure while walking and running, using 3D scanning and printing technologies. The platform accurately creates a 3D image of each foot as well as measures foot pressure while the person is in motion, among other needed data, to customize a unique pair of running shoes, creating a perfect fit based on the exact contour of the foot, while matching other aspects of the shoe’s construction with their running habits and posture. At the pre-shows of the last Beijing and Shanghai marathons, SIGG demonstrated the FitStation testing equipment to passers-by and took dynamic foot contour measurements of some who stopped to look so they could have a hands-on experience, attracting much attention from runners. The FitStation platform has revolutionized the traditional shoemaking process as well as how runners and joggers manage their training, marking the beginning of the personalized customization era in the running shoe sector.
在人工智能技术飞速发展的当下，充分满足人的个性化需求、在消费品中烙印下“我(I)”和“我的(MY)”的痕迹成为鲜明的时代特征，传统工业流水线上诞生的旧时代跑鞋仅仅满足了消费者的共性需求，而每一个运动者对跑鞋的个性需求则因人而异，不同的消费者对于跑鞋的缓冲程度、跑步频率、跑步着地方式等需求各有不同。
The rapid development of artificial intelligence (AI) technology has opened the way to fully meeting consumers’ personalized demands, putting the “I” and “my” front and center in the process for the purchase of consumer goods. Old-generation running shoes from traditional production and assembly lines can only meet the most basic expectations from consumers. Yet, each individual has different needs and expectations from their running shoes, and that is influenced by the level of cushioning, the running frequency and even the way that the runner’s foot lands on the ground as he or she takes each step.
基于这样的现实困境，瑞士希格致力于在全面、深度获取每一位消费者足部形态、足部运动习惯等信息后，为其制作适合其足型及运动习惯的专属跑鞋，从而为消费者带来极佳的运动体验。而惠普作为闻名于世的打印机商，在人工智能技术浪潮中，着力研发质量上乘、性价比更高的3D打印技术以帮助人们享受高科技带来的高度优越感。与此同时，瑞士希格与美国惠普一致认为，全球运动鞋服市场必将迎来前景广阔的“个人化定制时代”。于是，双方的跨界合作一拍即合，共同研发专业数码动态定制跑鞋。谈及此次合作，希格户外休闲运动用品有限公司全球CEO齐郡表示：此次与美国惠普集团的联合研发项目会是瑞士希格进入全球未来创新型运动用品领域的开始，其他多项与世界级高科技公司联合开发的前沿科技运动新品也会陆续推出。
To meet the challenge, SIGG focused on producing a personalized running shoe fully contoured to the shoe owner’s foot and responsive to his or her exercise habits after taking precise measurements of the foot contour and an in-depth survey of the runner’s behavior while exercising, with the end result a shoe that delivers the desired running experience. With the advent of AI technology, HP, an internationally renowned printer manufacturer, has dedicated itself to the research and development of higher-quality 3D printing technologies with an enhanced performance-to-price ratio, helping consumers benefit from the superiority of high technologies. SIGG and HP agree that the global running shoe market will enter a promising “personalized customization era”. Accordingly, the two companies from two different industries have teamed up to develop and produce professional digital and dynamic customized running shoes. Commenting on the cooperation, SIGG Outdoors CEO Qi Jun said, “The project jointly developed with US-based HP marks SIGG’s entry into the world’s sports goods sector of the future, one that will be characterized by forward thinking and innovation. We plan to launch several other new sports products leveraging state-of-the-art technologies, which we look forward to jointly developing with world-class high-tech companies.”
目前，瑞士希格与美国惠普集团推出的定制跑鞋仅为1.0版本，后续研发将逐步扩展至跑鞋的外底、鞋面等各个部位的定制，最终为消费者生产出质量更高、价格更优惠的全部件完整定制跑鞋。瑞士希格(SIGG)，作为来自瑞士的百年水壶品牌，以户外运动类水壶知名，其产品销售覆盖全球主要大洲50多个国家，致力于为中国及全球消费者提供综合类的户外运动用品及服务。
Currently, SIGG and HP are introducing version 1.0 customized running shoes and will gradually expand their R&D efforts to the customization of all components of the running shoe, including the outsole and vamp, to produce higher-quality and more affordable wholly-customized running shoes. SIGG, the more-than-a-century-old Swiss kettle brand, is famous for its outdoor sports kettles and sells products to more than 50 countries on six continents. The company focuses on providing a comprehensive lineup of outdoor sporting goods and services to consumers in China and other countries and regions around the world.
About FitStaion
https://www.fitstation.com/
