11月5日-10日，在上海举办的第三届中国国际进口博览会上，蔡司光学展出了最新产品蔡司钻立方防卫膜（ZEISS Duravision Antivirus Coating），这是病毒灭活技术首次应用于大众消费者使用的光学镜片膜层上。搭载了病毒灭活技术的镜片与普通镜片的外观别无二致，却能有效灭活99.9%的病毒细菌，在当前全球抗疫的背景下，这款镜片的问世对于公共卫生防疫与个人健康防护具有重大意义。
At the third China International Import Expo held in Shanghai on November 5-10, ZEISS exhibited its latest product ZEISS Duravision Antivirus Coating, which is the first antivirus technology applied to the optical lens membrane used by public consumers. The lens equipped with virus inactivation technology has the same appearance as ordinary lenses, but it can effectively inactivate 99.9% of viruses and bacteria. Under the current global anti-epidemic background, the appearance of this lens product is of great significance for public health prevention and personal health protection.
The ZEISS Duravision Antivirus Coating is an innovative technology based on the characteristics of Ag+ that can directly or indirectly affect microorganisms and make them inactive. Through a special vacuum coating process, silver is deposited on the lens surface at high temperature and fully integrated with other coating materials. Such membranes have been shown to be effective in killing bacteria and viruses that attach to surfaces.
The ZEISS Duravision Antivirus Coating world launch took place at this CIIE. In order to showcase this innovative product to the public, Zeiss cooperated with SJL to run its promotion. SJL took advantage of its media relations, invited several well-known domestic authoritative media to visit the Zeiss booth, and get a better understanding of the ZEISS Duravision Antivirus Coating. SJL conducted media to have an exclusive interview with Peng Wei, chairman and President of Zeiss China. Mr.Peng shared Zeiss technology principle and the impetus of developing this new product, and through this media broadcast, to deepen the public understanding of this new innovation.
SJL PR Agency has long been committed to media event planning, media relations maintenance, and brand building. Our customers include local governments, renowned enterprises, luxury hotels and international schools etc., to help customers establish good relations in the media circle of the Greater Bay Area, establish a brand image, and achieve the purpose of enhancing influence and popularity.
梁婷婷 Tracy Leung
魏艺蕾 Alice Wei