From October 18th to 20th, San Jiao Ling (SJL) assisted Zhongshan People’s Association for Friendship with Foreign Countries (ZPAFFC) in holding the 30th Anniversary Celebration. This event was supported firmly by Guangdong People’s Association for Friendship with Foreign Countries, Zhongshan Public Diplomacy Association, Zhongshan Foreign Affair Bureau and Zhongshan Bureau of Commerce. Members from foreign organizations, institutions, various social organizations, and people from all walks of life attended the event, celebrating the anniversary and giving recognition to the efforts made by ZPAFFC in the past 30 years.
As a professional PR agency, SJL always exercises its inventive mind and pays attention to details, hoping to fuel event planning and execution with innovative ideas. Considering the fact that ZPAFFC has always aimed to build a bridge of communication between Zhongshan and people from countries all around the world, therefore, SJL designed an exclusive and exquisite bridge that was put in front of the event backdrop of which guests were able to take photos. Moreover, SJL also placed a 30-shaped acrylic installation for the wishing ball session, at which guests could put the wishing balls into the installation, symbolizing the innumerable great achievements of ZPAFFC in the last three decades.
On the first day of the event, SJL arranged a tour to the Torch Development Zone in Zhongshan, visiting MinFound Medical System Co., Ltd. And Mingyang Intelligence at which founders introduced how hi-tech enterprises had taken root and had developed in Zhongshan. Thereafter, guests visited the Shenzhen-Zhongshan Bridge, a national project stated in the “13th Five-Year Plan”. With a detailed introduction and explanation, it showcased how the infrastructure would connect the Pearl River Delta Region and facilitate the development of the Greater Bay Area (GBA).
After several site visits, guests attended a conference titled Zhongshan Investment Environment Conference. Representatives from Zhongshan Bureau of Commerce and Zhongshan National Health Technology Park detailed respectively a broad picture of Zhongshan’s investment environment and health industry. Moreover, guests attended a welcome banquet at which SJL assisted ZPAFFC in holding an award ceremony, awarding its overseas council members. To make the welcome banquet more vividly entertaining and enjoyable, SJL specially invited a harmony vocal group and a seasoned magician to take the stage for splendid performances.
For guests to comprehend thoroughly Zhongshan’s cultural and traditional industries, SJL also scheduled several site visits on the second day of the event, namely Juxiangyuan Food Factory and Guzhen Starlight Alliance. When visiting the time-honored food factory, guests were amazed by the fact that this century-old brand had managed to inherit traditional concepts and allow modern elements to blend in. At Guzhen Starlight Alliance, guests applauded the new business model of integrating commerce, leisure, and entertainment into one single site.
As a professional PR agency based in the GBA, SJL provides our clients with tailor-made and high-quality campaigns that adhere to international standards. This has always been our long-standing philosophy. We are also dedicated to the development of the GBA and to the pursuit of perfectionism. People talk about the GBA; we serve the GBA！