Prior to the opening of private mainland tours to Macau, SJL planned a series of media FAM trips for the Grand Lisboa Macau. The trips took place between September 10th and 14th and established the Grand Lisboa Macau as the first hotel this season to actively invite tourists to return.
The media FAM trip gained significant exposure ahead of National Day. In total, 25 platforms released promotional content, collectively obtaining more than 71 million views and more than 5.6 million interactions. The Grand Lisboa Macau subsequently gained excellent publicity from the event.
To maximize the impact of media promotion, SJL introduced a “KOL competition”. As part of the event, SJL selected 10 of the top KOLs to participate in the Grand Lisboa Macau tour, which ran for three days and two nights. The KOLs were chosen according to the suitability of their target audience based on the hotel’s characteristics.
During the trip, the KOLs shared their experience at the hotel in real-time across their social media platforms. Following the trip, each KOL published a vlog summarizing their experience. Grand Lisboa Macau offered fans the chance to win a lucky prize draw for sharing the content. The KOL who receives the most vlog shares will receive the honorary title of “Grand Lisboa Ambassador”.
The content shared throughout the media FAM trip showcased some of the most exciting features of the Grand Lisboa Macau. KOLs gave fans a peek at the hotel’s 3-star Michelin restaurant, the top spa and hair salon, and the 24-hour Crystal Lounge with its offerings of authentic Macau snacks. Equally, the KOL content shared valuable advice for those interested in visiting the Grand Lisboa Macau via public transportation as well as those checking out the sites nearby.
This month, SJL will assist Grand Lisboa Macau in hosting an event to showcase some of the great content created by the KOLs during the media FAM trip. During this event, the winners of the KOL competition will be officially announced.
Over the past few years, SJL has successfully planned media FAM trips for a number of hotels that have subsequently benefited from increased exposure among their target customer base.
SJL specializes in customizing media connections by choosing media platforms that correlate with the hotel brand and target customer. This customization includes diversified links to increase brand awareness across a mix of suitable platforms.