（深圳，2017年11月18日）11月18日，凯德集团旗下全球知名服务公寓业主及运营商——雅诗阁有限公司（以下简称“雅诗阁”）旗下精品物业——深圳雅诗阁来福士广场服务公寓盛大开业。新加坡驻广州总领事蔡簦合、雅诗阁中国区董事总经理陈志商、凯德中国华南区区域总经理陈明璨、雅诗阁中国华南区总经理暨中国区特别项目副总裁曾文强、凯德商用中南部区域总经理卢志昇及多位嘉宾一同出席开幕仪式，共同体验“乐享雅诗阁 活力城中城”这一瞩目的盛事。至此，雅诗阁在深圳的第三家服务公寓正式亮相，进一步强化了雅诗阁在当地的形象和影响力。落地于南山中心区的深圳雅诗阁来福士广场服务公寓，是华南首家综合体雅诗阁，它将吸引并服务高端精英人群，助力深圳来福士广场综合体打造时尚、活力的优质生活圈。
雅诗阁中国董事总经理陈志商表示：“深圳地处粤港澳城市群，也是名副其实的高科技之城和创新之都，经济发展处于全国前列，一直是凯德集团的重点发展区域。自2009年首进深圳以来，雅诗阁充分融合深圳的城市特征，凭借全球管理及运营的专业经验和成熟的管理体系，持续为国际住客提供专业的服务及舒适的入住体验。目前雅诗阁在深圳共经营3家物业,2018年预计将增加到5家，除了既有的雅诗阁、盛捷品牌外，还将推出面向千禧一代的共享公寓品牌——lyf，雅诗阁有信心在深圳这座活力之城打造更丰富的品牌形象。”
雅诗阁中国华南区总经理暨中国区特别项目副总裁曾文强在致辞中表示：“此次雅诗阁落点南山中心区，不仅满足了深圳市场对服务公寓的强劲需求，更是品牌布局的重要一步。作为深圳第2家雅诗阁服务公寓，深圳雅诗阁来福士广场服务公寓具有强大的地理优越性，并且依托深圳来福士广场综合体的配套优势，可以同时满足住客商务与生活所需。未来，雅诗阁将坚持‘以变应变、信守承诺、敢于突破’的运营之道，继续在深圳这座活力之城为全球住客提供更丰富的住宿选择。”
“活力”城中城 满足商务与生活所需
深圳雅诗阁来福士广场服务公寓与超甲级写字楼、高级购物商场、高端住宅共同组成深圳最多元化的综合体项目“活力之城”——深圳来福士广场，一站式满足住客在休闲、购物、社交乃至商务等全方位需求。
在保证既有的“超凡尊贵”的品牌定位的基础上，深圳雅诗阁来福士广场服务公寓结合深圳年轻、创新的城市特性，融入了更多“时尚、潮流、活力”的元素，住客在这里享受到的是一种放松而又充满活力的生活状态，他们既生活在都市之中，却也有自己独享的私密空间。
地处金融中心 毗邻交通枢纽
深圳雅诗阁来福士广场服务公寓位于南山区登良路与南海大道交界，毗邻前海港深服务合作区与后海金融总部中心区。2018-2019年实现双地铁上盖，承载未来深圳最大金融中心枢纽使命。从公寓出发，仅需10分钟即可到达蛇口邮轮中心以及深圳湾口岸，若前往深圳机场也仅需4站地铁即可直达。无论是离境出差，还是前往福田、罗湖等中心区，交通便捷、快速可达。
配套设施齐全 缔造温馨家园
公寓共有182套房间，房型从单房公寓到三房套房均有，同时满足商务及家庭出行的需求。每套公寓均配备了宽敞独立的居住空间、设施齐全的厨房、高品质影音设备及高速无线网络，满足住客日常生活所需，更有设备齐全的健身房、室内恒温游泳池、迷你高尔夫推杆练习场、迷你电影院、瑜伽室、儿童游乐室，随时都能享受到舒适便利的“家”生活、“宾至如归”的体验。
宾至如归是雅诗阁品牌价值观的重要组成部分，雅诗阁品牌价值观是LIFE, 即根植本土（Local Touch）、彰显个性（Individuality）、宾至如归（Feeling at Home）、超越想象（Exceeding Expectation）。深圳雅诗阁来福士广场服务公寓将通过一系列定制的本土化活动，让住客主导“居住+生活”的功能，根据自己的喜好来安排社区活动，用最快的速度打破住客的邻里界限，迅速融入当地文化、尽享居家生活。
年终特惠 在线预订最低可享受8折优惠
为了回馈新老住客，即日起至2018年2月28日23:59期间，住客通过雅诗阁网站以会员促销价格在线预订深圳雅诗阁来福士广场服务公寓，并于2017年11月15日至2018年2月28日期间完成入住，即可享受此优惠。
详情请点击http://www.ascottchina.com/specialsDetail.aspx?id=593
雅诗阁一直十分重视住客的生活体验，住客凭雅诗阁房卡到深圳地区指定合作商户消费即可享专属优惠。深圳来福士广场内50余家品牌已联手雅诗阁为每一位住客提供专属优惠，务求让每一位住客享受到更便捷舒心的尊贵生活体验。
深圳雅诗阁来福士广场服务公寓图览
深圳雅诗阁来福士广场服务公寓，是凯德集团成员雅诗阁旗下优质精品物业之一。拥有超过30年专业经验的雅诗阁，是全球知名的国际服务公寓业主和运营商，物业遍布美洲、亚太、欧洲和中东地区的100多个城市，挚诚为环球工作或生活的人士提供温馨家园。
Shenzhen, 18 November 2017 – CapitaLand’s wholly owned serviced residence business unit, The Ascott Limited (Ascott), is expanding its presence in China with the opening of its third property in Shenzhen. Located in Nanshan District, the city’s technology and industrial hub, Ascott Raffles City Shenzhen is part of CapitaLand’s flagship Raffles City integrated development – which also comprises a 70,000-sqm mall with more than 200 shops, and a 23-storey office tower, and is designed by world-renowned architecture firm Benoy.
Mr Tan Tze Shang, Ascott’s Managing Director for China, said: “Known as the new Silicon Valley, Shenzhen is one of the world’s top innovation hubs and home to high-tech companies from all over the world, including new-tech giants such as Huawei, ZTE and Tencent. With the addition of Ascott Raffles City Shenzhen, Ascott now has more than 900 units across five serviced residences in one of China’s most competitive cities with high demand for accommodation. Out of the five properties, three are in operation while two more will open next year. Given its strategic location connecting prominent financial centres, proximity to transportation networks and being part of an integrated development under the iconic Raffles City brand, Ascott Raffles City Shenzhen offers business executives and leisure travellers the convenience of a one-stop work, retail and recreational destination.”
In China, three other properties which are part of the Raffles City-branded integrated developments include Ascott Raffles City Beijing and Ascott Raffles City Chengdu, both of which are already operational, as well as Ascott Raffles City Hangzhou which is slated to open in 3Q 2018.
He added: “China is Ascott’s fastest-growing and largest market, with more than 18,000 units in over 100 properties across 29 Chinese cities. Its increasing attractiveness for foreign investment and growing domestic business travel market has fuelled a strong demand for international-class serviced residences. The Chinese market makes up Ascott’s top customers at our properties globally with revenue surging by 35% year-on-year.”
“Besides forming strategic alliances with property developers and capital partners, we also partnered new economy leaders such as Tujia and Alibaba’s Fliggy to reach out to Chinese travellers on their platforms. We are well-positioned to cater to this burgeoning market through expanding our portfolio via management contracts, acquisitions and franchises. We are confident that Ascott will be able to achieve both targets of 20,000 units in China and 80,000 units globally well ahead of 2020.”
China attracted an investment of US$118 billion last year[1], and remains the world’s third most attractive destination for foreign direct investment[2]. In 2016, more than four billion Chinese travelled within the country[3] and 135 million travelled overseas[4]. As one of China’s top gross domestic product-contributing cities, Shenzhen also invests more than 4% of its GDP annually in research and development[5], attracting start-ups and enterprises from innovation-driven industries.
Ascott Raffles City Shenzhen offers guests 182 elegantly furnished apartments ranging from studios to three-bedroom apartments, which come with a well-equipped kitchen, high-quality audio-visual equipment and high-speed wireless internet. Facilities include an indoor heated swimming pool, breakfast lounge, gymnasium, aerobics room, reading room, sauna room, steam room, children’s play area, and business centre. Well-equipped meeting rooms provide a conducive environment for seminars and training workshops. Guests can enjoy housekeeping, laundry, dry cleaning and babysitting services.
The property is close to Shenzhen-Hong Kong Modern Service Industry Cooperation Zone and Houhai Financial Headquarters, while Shekou Cruise Centre and Shenzhen Bay Port are a 10-minute drive away. With its easy access to transportation nodes including subway stations, guests can visit nearby downtown attractions such as Citizen Centre and Shenzhen Concert Hall, and theme parks including Happy Valley Shenzhen and Shenzhen Window of the World.
From now until 28 February 2018, guests can enjoy a discount of 30% off Best Flexible Rates by booking online. Guests will also enjoy discounts off selected items at more than 50 participating stores at the shopping mall of Raffles City Shenzhen. Besides Ascott Raffles City Shenzhen, Ascott currently operates two other properties in the city, namely Ascott Maillen Shenzhen and Somerset Grandview Shenzhen. Somerset Q Plex Shenzhen and lyf Wu Tong Island Shenzhen are slated to open in 2018.
[1] “China’s FDI inflow rises 4.1% in 2016” (14 January 2017), Xinhua
[2] “Top 10 countries projected to attract most FDI” (3 May 2017), China Daily
[3] “China travel market overview 2016” (24 January 2017), China Internet Watch
[4] “China outbound tourists spent US$261 bn overseas in 2016 (19 April 2017), China Internet Watch
[5] “Shenzhen is a hothouse of innovation” (8 April 2017), The Economist
