DB:请问是什么鼓舞了贵公司参与这次活动？ What motivated you to join this European Business in China Awards?
蔡司是一个拥有173年历史的德国公司。我们是光学镜片的先锋。成为中国欧盟商会的一员意味着我们可以分享我们许多的经验给其他的成员。我也有许多朋友在中国欧盟商会里，我们会经常一起交流新的想法，因为我们也有业务来往。我们相互之间可以学习到很多，尤其是在管理、创新和技术方面。中国欧盟商会的成员都非常专业，我们也从这种氛围中受益良多。
Zeiss is a German company with a long history of 173 years. We are pioneers of optics. Becoming a member of the European Union means we can share lots of experience with its many members. I also have many friends within the EU Chamber and we very frequently exchange new concepts because we are the operations. We can learn a lot from each other, especially when it comes to management, innovations and technology. Members of the EU tend to be very professional, so we benefit from the interactions we have.
DB: 作为其中一家世界顶级的医疗科技公司，请问在拓展中国市场的过程中，贵公司遇到了怎样的机遇与调整？ As one of the world’s leading medical technology companies, what do you think of the opportunities and challenges for you to extend your market in China?
说到中国市场，企业要么就在中国市场里面，要么就完全脱离了整个行业。察司中国去年收益增长了40%，因为我们的客户关注他们自身的健康，也负担得起我们的产品。今年，我们把收益重新投入到提高我们的生产力当中。客户开始要求个性化定制，这对我们来说也是挑战之一。我们的产品必须要有高的灵活性，来满足客户的需求。尤其在中国，这个需求更高。所以我们需要更高的技术来为客户提供定制的镜片。
When it comes to the Chinese market, you are either in the Chinese market, or you are out of the whole business. Zeiss China grew last year by 40% because our consumers care for their health and they can afford our products. This year, we’ve reinvested our profits to expand our production capacity. This has been challenging because the consumer is starting to customize. Our production must be very flexible to meet this challenging demand. In China specifically, this demand is higher, so we provide a high technology, customized lenses for our consumers.
DB: 请问可以分享一下贵公司在研究开发新技术上做了怎样的努力吗？以及2019年有什么新的发展目标？ Would you like to share what kind of efforts have you put in R&D for innovating new technologies and what are the news goals for 2019?
科技创新部门对蔡司的技术创新是非常重要的。我们在中国有一个专门的技术创新团队，他们非常专业，也经常和德国总公司合作做项目。作为一支在中国成立的团队，他们非常了解中国的市场，对相应的问题做出相应的反应机制也非常迅速。同时我们和德国有限责任公司团体也保持良好的关系。
The Technology and Innovations department is very important for Zeiss technical innovation. We have a team in China and they are very professional and frequently coordinate on projects with Germany. As the team is set up in China, they know the market very well and the response is much faster. We have a very good relationship with Germany GMBH.
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