- Interviewee’s name: Arne Weber
- Interviewee’s position: Managing Founder / Chief Business Development Officer
- DB: 请问可以分享一下贵公司的经营战略以及您对中国市场的看法吗？ Would you like to share your strategies about developing your business in China and how do you feel about the Chinese market?
Especially for a company with European roots, the market placement is quite clear – we should focus on premium and quality solutions and service. This is also what our European customers expect, and this is what we are good at. With that in mind, you should look for customers who are willing to pay a premium price or those who compare your products in China to foreign products, and here we are suddenly not seen as premium but as a bargain instead.
Additionally, we have a strong support on software, service and documentation, which is especially valued by international companies. So, our typical Chinese customer target group are international machine manufacturers who are an expert in their machineries – but who also needs a reliable and trustful partner for the Human-Machine-Interfaces (HMI-devices), which in todays’ world is still touch devices most of the time, and faytech is the expert in this area.
DB:请问贵公司在全球化以及大数据快速发展的环境下有什么未来的规划吗？ What will be your next step in terms of the globalized world and rapid development of big data?
I want to start with a general statement first. I am both annoyed and worried looking at the tension which is raising between countries, for sure, especially the US and China. The European Chamber talks about decoupling tendencies. I believe that the best way the world can develop is a world of cooperation and communication. We are all humans; we are all the same. We are just different from the experience we make, the culture we grow up in and the education we receive.
最终，我们都只想拥有一个安全、幸福的生活和一个美好的未来，我觉得每个人在谈论其它国家之前都应该首先考虑这一点……政府应该在全球范围内宣扬这一点，而不是试图最大化自己的利益。目前的脱钩趋势给许多国家和人民带来了巨大的压力。我相信很多国家在不久后都会面临困境 — 我们不需要国家间的全球斗争带来更多的问题。
In the end, we all just want to have a safe, happy life with a fair future, and I feel that everyone should think first about this before talking about other countries again… Governments should support that on a global basis, not on a local basis trying to maximize their own influence. I expect the pandemic is already putting a lot of stress on a lot of countries and people, and I am sure a lot of countries will struggle in the near future – we do not need further issues from global fights between countries.
This said, on the other side, we must align with this, the tendencies to survive in the long-term as a company – if we want or not. By the end of the year, we will be able to offer ‘Made in Germany’ solutions in addition to what we can offer today – ‘Made in China’ and ‘Made in India’ – and we have plans for next year to be able to offer the same for the US – ‘Made in USA’. I would personally prefer to focus on one production site and work most efficient there, but there is a clear trend from our customers for local production demand. So, the globalized world becomes at least from marketing aspects localized again.
For “big data”, we are focusing on collecting more information in all steps and processes of our factory – from incoming material inspection, production, testing, all the way to customer issues, service cases and defect. Our goal is clear – zero defects at the customer site and that only works with a full cycle of data collection and analysis.
DB:请问可以分享一下贵公司在研究开发新技术上做了怎样的努力吗？以及2021年有什么新的发展目标？ Would you like to share what kind of efforts have you put in R&D for innovating new technologies and what are the new goals for 2021?
With both R&D teams in China and Germany, we are continuously working on further enhancing our existing portfolio and technologies, but also exploring new solutions to meet the customers’ demand. We have been focusing on both OLED and E-Ink solutions, but also a ruggedized handheld tablet. In the coming year, we are working towards releasing a lot of new products with new PC- and embedded processors, which are specifically tailored for outdoor usage, even under direct sunlight.
On top of this, we also continuously ensure our current technologies are at the forefront in the market, with our focus on optimizing our optical bonding technology, case manufacturing, touch panel production, but also by offering antimicrobial coating solutions, which is all done in-house.
Besides that, we put more and more efforts on in-house Software solutions. Meanwhile, we are able to provide FOSS-compatible Linux and Android software, write Firmware and Hardware-drivers for our products and ensure our customers receive a one-stop-solution from faytech for their service demands.
DB: 请问您认为中国欧盟商会在哪些方面提供了多大程度上的帮助？ To what extent and which areas do you think that the European Chamber has helped your company’s development in China?
The European Chamber is very active in the organization of events and distributing important information to its members. By that, there is a regular communication within the European business community and that leads to companies supporting each other to grow both in China and worldwide.
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