On 19th December, the “2019 Hot Spring Conference” with the theme of “Innovation, Integration and Development” was held in Qingyuan. This conference held in depth discussions over the development of integrated tourism in the era of cultural tourism, how to integrate and cooperate with Pearl River town groups, integration into the economic cluster of the Guangdong-Hong Kong-Macao Greater Bay Area and the creation of a quality living circle suitable for livability, industry and travel.
The “2019 Hot Spring Conference” was held at the Sunshine Spring Valley Resort in Qingyuan, Guangdong, with more than 300 experts and scholars from different fields such as tourism, planning, culture, technology, and venture capital. Zeng Yingru, deputy secretary of the party group and deputy director of the Guangdong Provincial Department of Culture and Tourism, director of the Guangdong Provincial Cultural Relics Bureau, Wang Qi, chairman of the Guangdong Tourism Association, and Lei Yuchun, deputy mayor of Qingyuan, attended the conference and jointly launched the “2019 Hot Spring Conference”.
温泉让人幸福感增强 | Hot Spring lights up happiness
Tourism is a happy industry and a beauty industry. With the advent of the era of integrated tourism and quality tourism, cultural and spiritual consumption has become a key indicator of improving people’s quality of life. Wang Qi, president of the Guangdong Tourism Association, said in his speech: The pursuit of diversified and high-level cultural tourism products has put forward newer and higher requirements for tourism, and it has also brought new opportunities and new topics for the integrated development of culture and tourism.
Relevant data for the first half of 2019 shows that domestic tourist arrivals reached 3.08 billion, and domestic tourism revenue exceeded 2.78 trillion RMB, a year-on-year increase of 8.8% and 13.5%, respectively. National Day travel, self-driving and night tourism became new highlights. Data shows that tourism has become a new folklore for the festivals and public holidays. In a special survey conducted by the China Tourism Academy, over 80% of the respondents participated in cultural experience activities, and more than 25% of tourists have experienced museums, art galleries, and cultural centres. In cultural venues such as science and technology museums, the demands of mass consumer groups for cultural experience and reception are constantly escalating.
Lei Yuchun, deputy mayor of Qingyuan, said: “Qingyuan is a blessed land, with a pleasant ecology and a beautiful environment. The earliest tourism attraction in Qingyuan is the hot spring. The largest hot spring in Qingyuan is in Fogang. Qingyuan is currently promoting the transformation and development of green development in accordance with the development requirements of Guangdong’s “One Core, One Belt and One Zone” which allows Qingyuan to achieve ecological priority and high-quality development, and promote rural revitalization through tourism. ”
温泉旅游智库聚首佛冈 | Experts discuss on hot spring development
This hot spring conference has a strong lineup of guests, including the former director of the Guangdong Development and Reform Commission, the honorary chairman of the Guangdong Venture Capital Association, Li Chunhong; the former director of the Guangzhou International Trade Promotion Committee, Wang Xudong; vice chairman of the Guangdong Tourism Association, and chairman of Kint Group, Wang Shuopeng; founder of Zhigang Think Tank, strategic consulting expert in China, Wang Zhigang; vice president of China Tourism Hotel Association, chairman of Guangdong Hotel Industry Association, CEO of Guangzhou White Swan Hotel, Zhang Tian; expert committee member of World Tourism City Federation (WTCF), professor/PhD of Hangzhou Normal University, member of Japan Hot Spring Association, member of Japan International Tourism Association, Tokumura Shisei (Japan); vice chairman of China Tourism Association Hot Spring Tourism Branch and executive deputy director of expert committee, dean of Asia Pacific (Chongqing) Hydrotherapy and Climatotherapy Tourism Research Institute, chairman of Chongqing Hakone Hot Spring Industry Development Group, Wang Jie, and dozens of other experts and guests, attended the conference and participated in discussions, topics on the cultural and tourism integration and consumption upgrade brought by their respective fields.
现场直击，佛冈展示非遗文化 | Fogang shows intangible cultural heritage
The site of the “2019 Hot Spring Conference” demonstrated the rich and diverse folk cultural heritage of Fogang, including, the provincial intangible cultural heritage protection project of “Tofu Festival” and “Lion Dance”, both have hundreds of years of history. Also in display, the five city-level intangible cultural heritage protection projects of “Carp Fish Lantern”, “Grabbing Firecrackers”, “Longnan Martial Arts”, “Receiving Three Kings”, and “Roster Dance”.