维也纳围绕近年来坚持推行的旅游业发展理念，在维也纳旅游局的支持下，提出“2025年旅游经济发展战略”。在“塑造维也纳”这一概念的指导下，全新发展战略将重新定义旅游业及其对旅游目的地的影响，同时着眼于可持续发展以及居民和游客需求之间的平衡。
Building on its tourism concepts of recent years, the City of Vienna is now unveiling its Visitor Economy Strategy 2025, under the aegis of the Vienna Tourist Board. Guided by “Shaping Vienna”, it completely redefines tourism and its effect on the destination, while targeting sustainable development and balancing the needs of residents and visitors.
根据这一发展战略，维也纳将继续为游客提供一流的产品和服务，同时提升整座城市的旅游业增加值、居民满意度，并为企业创造更大价值。维也纳计划到2025年完成以下目标（以2018年为基准）：
The new approach means continuing to provide top offerings and services for guests while equally targeting added value from tourism for the whole city, resident satisfaction and added value for businesses. The following goals have been defined for 2025, with 2018 as the baseline:
· 旅游业对维也纳GDP的贡献将从40亿欧元增加到60亿欧元；
· 过夜住宿收入从9亿欧元增加到15亿欧元；
· 游客满意度继续保持在较高水平，十分之九的游客推荐去维也纳旅游；
· 旅游业的发展前景仍被看好，十分之九的居民对旅游业持乐观态度；
· 获得“Osterreichisches Umweltzeichen”生态标识认证的旅游服务提供商数量从112家增加一倍至224家；
· 目前通过火车和汽车到达维也纳的游客比例分别为21%和26%，未来计划鼓励更多游客选择乘坐火车。
· Contribution of tourism to Vienna’s GDP to increase from EUR 4bn to EUR 6bn
· Revenue from overnight stays to advance from EUR 900m to EUR 1.5bn
· Visitor satisfaction levels to remain at their current high level, with nine out of ten guests recommending Vienna
· Attitudes to tourism to stay overwhelmingly positive, with nine out of ten residents seeing tourism in a positive light
· Number of tourism providers certified with the “Österreichisches Umweltzeichen” ecolabel to double from 112 to 224
· Proportion of arrivals by train (21%) and car (26%) to be reversed
维也纳市长米歇尔·卢德维格指出：“在制定这一战略时，我们听取了旅游业人士，以及居民、国际专家和本市不同行业的众多代表的意见与反馈，这种群策群力，共同规划旅游业未来发展在国际上代表着一种全新的管理方法。”
“Our participative approach represents a completely new management approach internationally: when drawing up the strategy, we gathered feedback from the tourism industry, as well as residents, international experts and numerous representatives of different areas of activity in the city,” explained Mayor of Vienna Michael Ludwig.
“2025年旅游经济发展战略”由商务委员会执行市议员兼维也纳旅游局主席彼得·汉克与维也纳旅游局局长诺伯特·克特勒共同制定，其中的各项举措已发布在www.shaping.vienna.info上。
All of the measures in the Vienna Visitor Economy Strategy 2025, developed under Executive City Councilor for Business and President of the Vienna Tourist Board Peter Hanke and Director of Tourism Norbert Kettner, are described at www.shaping.vienna.info.
维也纳“2025年旅游经济发展战略”
Vienna Visitor Economy Strategy 2025
www.shaping.vienna.info
