Buonissimo是一个致力于推广佛罗伦萨生活方式的品牌，首家咖啡馆已于一月初落户佛山佛罗伦萨小镇。我们有幸采访到了品牌的创始人Samuele Rossi先生，透过他发掘Buonissimo品牌背后的故事和魅力，并通过Buonissimo的产品更好的了解佛罗伦萨生活方式的精髓。
From the beginning of January, Buonissimo – a coffee shop brand that aims to bring Florence lifestyle to its customers opens its first shop in Florentia Village, Foshan. As we talked to its owner, Mr. Samuele Rossi who is originally from Italy, not only did we discover the charm and interesting stories behind Buonissimo but also enjoyed the products that Buonissimo provides to help you better enjoy a Florence lifestyle in Foshan!
Delta Bridges: 请您简要介绍下Buonissimo品牌的理念。
Could you please introduce the brand ideas behind Buonissimo?
在品牌创立之初，我们的理念是要通过一家独特的咖啡馆来体现佛罗伦萨的生活方式。为了实现这一理念，我们需要两个重要的元素，一个是咖啡，另一个则是意式冰淇淋。他们是佛罗伦萨生活方式不可或缺的部分。其次，这家店要有一个有趣的名字。“Buonissimo”究竟是什么？它其实是“非常好吃”的意思。透过这个名字，我们希望每一位到店的客人都能有这么一个感觉——关于这家店的一切都是非常好的。
It all started with an idea: we want to show the Florence lifestyle in a coffee shop. There are two key “ingredients” in making this come true, one is coffee and the other one is gelato. They are the essential parts of the Florence lifestyle. Then it comes to the name and we want to make it sound interesting. What does “Buonissimo” mean? It means, “非常好吃” in Chinese and “very good” in English. By having this name, we would like everyone who comes to this shop to have the feeling that everything is very good.
Buonissimo咖啡馆的设计也有它的独特之处。如果你细心观察会发现，店内内墙上的花纹其实是以百合花为原型的。百合花正是佛罗伦萨的标志。店内装潢的主色调，我们选择了蓝色。我们发现，年青一代的消费者喜欢明亮和具有活力的色彩，而蓝色恰恰迎合了他们的喜好。出于同样的理念，我们的员工制服选择的是牛仔材质的围裙，为的是要带给每一位客人展示我们的年轻朝气，放松的氛围和休闲的感觉。
The design of Buonissimo coffee shop is also very unique. If you look at the pattern on the wall – the lily flower, it is the symbol of the city of Florence. The dominating colour of Buonissimo is blue as we discover that the new generation of customers prefer a much brighter and vibrant theme. Blue is definitely the colour for them. This also can be seen in our uniforms – jean material made aprons. The idea is to bring to our customers a young, relax and casual feeling.
DB: 是什么造就了Buonissimo的独到与特别？多样的咖啡品类，还是专业的咖啡师团队？
What makes Buonissimo coffee so special? The variety of coffee beans? Or a professional team of baristas?
在研究和严选高品质产品这一件事情上，我们投入了大量的时间。同时，我们也和专业品牌合作，例如Mokarico咖啡。Mokarico咖啡的创始人环游全球为的是寻找高品质的咖啡豆，并把他们带回佛罗伦萨进行烘焙。另外值得一提的是，我们的意式冰淇淋配方是由专家在意大利为专门我们定制的。我们还提供三款零脂肪的冰淇淋口味，迎合那些希望减少卡路里摄入量的客人。由此可见，从咖啡豆的采摘，再到在Buonissimo制作一杯咖啡，再到我们的冰淇淋，每一道工序都有专业人士的指导，为的是确保每一位到店的客人都能享用到我们最好的产品。
We invested huge amount of time in studying and selecting top quality products. In order to do that, we also rely on professional partners such as Mokarico Coffee. The owner of Mokarico Coffee travels around the world to find the best quality coffee beans and roasts them in Florence. Another example is that the recipe we use to make our gelato is tailor-made from an expert in Italy. We also have three types of gelato that have zero fat for customers who are look at reducing their calories. As you can see, from picking coffee beans in the fields to making a cup of coffee and gelato at Buonissimo, every single step is guided by the professionals to make sure that our products stay the best for our customers.
DB: 华南第一家Buonissimo咖啡馆为何会选择开在佛山佛罗伦萨小镇？
Why did you choose to open the first Buonissimo in South China at Florentia Village, Foshan?
首先，佛山全年的天气很舒适，即使在冬季也不会太寒冷。意式冰淇凌有时候也是很讲究季节的。然而在佛山，适合人们享用冰淇淋的温暖舒适天气甚至能持续十个月之久。其次，佛山佛罗伦萨小镇致力于将自身打造成为一个意大利文化目的地，这与我们推广意大利佛罗伦萨生活方式的理念完美契合。我还发现，在广东，人们喜欢充满果味的，甜的和清爽的味道。佛山所具有的这些元素，使它成为了我们打造首家Buonissimo的理想地点。
First of all, Foshan has a very mild weather around the year even in winter. Gelato can be very seasonal. However, in Foshan, the warm and pleasant weather for people to enjoy gelato can last more than ten months. Secondly, as Florentia Village, Foshan is promoting itself as an Italian destination, it fits well with our idea which is to promote an Italian – Florence lifestyle. As I also discover from experience, people in the Canton region likes fruity, sweat and light flavours. All these elements make Foshan a perfect location for our first Buonissimo coffee shop.
DB: 来自意大利不同地区的人们，对于如何享受生活的理解是截然不同的。在您看来，如何理解佛罗伦萨的生活方式？
In different parts of Italy, people hold different ideas about how to enjoy life. In your opinion, what is Florence lifestyle?
一切都从清晨的一杯咖啡开始。在佛罗伦萨，如果你与朋友相约在早晨见面，他们脱口而出的第一件事情，必然是“让我们去喝一杯咖啡吧”。而到了中午，特别是在繁忙的工作日午间，人们的饮食习惯开始产生了变化，午餐，他们更喜欢选择清淡一些的食物。这多半是因为人们午休的时间越来越少，但在下午，他们会再喝上一杯咖啡，享用一些零食。晚饭过后，生活在佛罗伦萨的人们喜欢在广场上散步，然后吃上一口冰淇淋。在Buonissimo，我们为客人提供享受佛罗伦萨生活方式所需要的一切产品：高品质的咖啡，简餐，甜品和意式冰淇淋。
It starts in the morning with coffee. If you meet anyone in Florence in the morning, the first thing they would ask you is “Let’s go for a cup of coffee”. When it is time for lunch, this is when we see some changes. People are getting more flexible with a light meal because they have less and less time for lunch especially during workdays. But this does not stop them from coming back in the afternoon for a cup of coffee and snacks. After a nice dinner in the evening, people in Florence like to take a walk at a square and enjoy gelato. The products we have at Buonissimo provide our customers with all they need for a Florence lifestyle: top quality coffee, light meals, desserts and gelato.
Buonissimo咖啡馆
Buonissimo Coffee Shop
佛山市南海区桂城街道疏港路28号
佛罗伦萨小镇一层G09A
G09A, Ground Level, Florentia Village
No.28, Shugang Road, Guicheng, Nanhai District, Foshan
Tel: +86757-8125 1111
