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11月29日,粤港澳(佛山)国际会展产业高峰论坛暨潭洲国际会展中心两周年推广活动在潭洲国际会展中心举办,主题为“以产业为引擎推动粤港澳大湾区产业会展融合创新发展”。

 On November 29, Greater Bay (Foshan) International Convention & Exhibition Industry Summit and GICEC 2nd Anniversary was held at GICEC. The theme of event was “Taking the industries as an engine to promote the integrated and innovative development of industries and exhibitions in the Greater Bay Area”.

活动主办方广东潭洲国际会展有限责任公司和佛山中德机器人学院有限责任公司,委托三角铃公关策划有限公司执行活动的组织和策划工作。三角铃是一家⽴⾜于华南地区的国际化公关传播机构,拥有丰富的活动策划经验,成功策划组织了包括粤港澳大湾区创意创新盛典(DCIC)在内的多种大型活动。

This event was organized by Guangdong Tanzhou International Convention and Exhibition Co., Ltd. and Foshan Sino-German Robotation Academy Co., Ltd., produced by San Jiao Ling PR & Marketing, an international public relations agency based in South China. San Jiao Ling has produced many big events, including Delta Creativity & Innovation Celebration (DCIC).

随着粤港澳大湾区战略的提出,湾区城市都在进行整合资源,探讨在湾区中的定位。会展产业在粤港澳三地一直保持良好的发展势头,规模不断扩大,经济效益持续攀升。此次在潭洲国际会展中心(GICEC)举办会展行业精英云集的盛会,旨在共同探讨于改革开放40周年之际,以潭洲国际会展中心为例的现代会展行业,如何加速助力“佛山三龙湾高端创新集聚区”发展,以优势产业为发展基础,以“产业+会展”的发展模式促进区域经济结构转型,提高社会运行效率,为服务贸易和商贸服务业发展做出新贡献。

With The initiative of “Guangdong-Hong Kong-Macau Greater Bay Area (GBA)” being introduced, cities in this area are trying to integrate resources and properly position themselves in this rising world class city cluster. Exhibition industry in Bay Area continues to maintain a good momentum of growth. Trading in this area is expanding and stimulates the economic development. The event lived up to its reputation and brought together numerous elites from different industries to study the case of GICEC. The discussion was on the methods of accelerating the development of Foshan Three-dragon Bay High-end Innovation Cluster by modern exhibition industry on the occasion of the 40th anniversary of reform and opening up. Based on the advantageous industries, the model integrating industry and exhibition helps to promote the transformation of regional economic structure, improve the efficiency of social operation, and make new contributions to the development of service trade and business service industry.

主办方广东潭洲国际会展有限责任公司和佛山中德机器人学院有限责任公司希望借此机会和行业精英以粤港澳大湾区在全国的发展地位、佛山会展业前景及会展业自身发展等方面着手,从宏观的角度分析全国会展业发展形势、目前形势下的大湾区发展,并探讨以潭洲国际会展中心为龙头的佛山会展业的发展方向。

Beginning with discussing about the national status, the prospects and the development of exhibition industry itself in Greater Bay Area, the organizers, Guangdong Tanzhou International Convention and Exhibition Co., Ltd. and Foshan Sino-German Robotation Academy Co., Ltd., hoped to analyze with the elites from different walks of life the development trend of Foshan’s exhibition industry which is led by GICEC, China’s exhibition industry as well as Greater Bay Area as a whole, at the macroscopic level.

基于主办方的以上需求,三角铃经过内部多次会议和对活动方案的不断完善,最终确认活动议程分为开幕仪式(包括揭幕、签约和致辞)、城市考察、产业会展对接洽谈会、主旨演讲、潭洲会谈、潭洲国家会展中心两周年晚宴等丰富环节,并且在会场外设置茶歇。三角铃注重创意和细节,希望通过不同的活动形式,带动峰会氛围,让活动成为互动社交的场所,激发思维的碰撞,共同出谋划策,把“产业+会展”的创新发展模式提升至国际化的论道层次。

After internal meetings to discuss ways of improvement based on the customer’s requirements, San Jiao Ling had the agenda confirmed that the event consisted of Opening Ceremony (including unveiling ceremony, signing ceremony and speeches) , City Tour, Industrial Exhibition and Event Matchmaking Meeting, Keynote Speech, Tanzhou Talks and GICEC 2ndAnniversary Gala Dinner. Tea Break was also provided outside the meeting spot. San Jiao Ling put details and innovation as priority, wishing to create positive atmosphere, to make the event a social platform for networking, exchanging ideas and making plans. It was expected that the innovative development model of integrating industry and exhibition can be studied and discussed from a global perspective.

三角铃在活动前期准备上投入大量心思,想客户之所想,为客户建立最好的品牌形象,包括设计活动主题视觉形象及相关衍生物料产品。除了活动内容、现场布置和后勤保障之外,三角铃深知优质的服务对于客户的重要性,所以一直非常注重主持人、表演嘉宾邀请、餐饮提供、礼物准备等细节,希望为与会者带来小惊喜。

San Jiao Ling strives to develop and implement customer-centric strategies. They build the best brand image for customers and provide services including graphic design and peripheral products. In addition to the content, setting and logistic support of the event, San Jiao Ling is aware how importance the high-quality service is to the customers, so details including MC, performers, catering and souvenirs are paid much attention to, and surprise can always be expected.

此次活动全程有条不紊,三角铃将工作分为舞台、会场及媒体关系。其中舞台和会场两个部分,三角铃在活动前进行了多次彩排和演练,保证当天活动现场的灯光和音响达到最好的效果,同时嘉宾、礼仪和演员的转场工作也能高效进行。除了简单而精致的茶歇,当晚的晚宴更是本次活动的重头戏之一。三角铃不仅为嘉宾们准备了经典的粤式大餐,还安排了精彩绝伦的演出,为现场观众提供了视听和味蕾的双重享受。潭洲国际会展中心地处岭南文化发源地佛山,传统的醒狮表演和气势磅礴的咏春必不可少,同时接轨国际化,是具有专业化特色的全球市场联接平台,三角铃特意搭建了全息舞台,打造真实的三维立体图像,营造一个玄幻空间,带领晚宴嘉宾进入一个虚拟与现实融合的双重空间,让传统咏春、醒狮更加美轮美奂,现场嘉宾惊呼如穿越一般,视觉效果震撼。醒狮表演将狮子威武勇猛、醉态酣然等神态表现得淋漓尽致,还现场表演了许多高难度动作,引来全场欢呼声连连,令人激动的表演将现场火热气氛推向高潮,燃爆全场。此外,三角铃还邀请了拉丁乐队,伴随着美妙热情的歌声,轻抿一口现场提供的鸡尾酒,真的是再美妙不过。

Preparation for this event was well arranged and was divided into stage, conference, and media relations. In terms of stage and conference, several rehearsals took place to make sure the lighting and sound effect were perfect and the transitions on stage were going smoothly. In addition to simple but delicate tea break, gala dinner was the highlight of this event. Fantastic performance was provided on stage when the participants were enjoying the typical Cantonese banquet. Considering GICEC is situated in Foshan, the birthplace of  Lingnan Culture, traditional Lion Dance and Wing Chun performance are indispensable. GICEC is also a professional platform with international networking, so San Jiao Ling decided to build a holographic projection stage with clear and vivid images. The performance become more dynamic and engaging as video objects appear to be floating in space in volumetric 3D, allowing the audience to interact with these 3D objects and having them experience the virtual reality on site. The feature of a lion was portraited inclusively and graphically, revealing its power and drunkenness. A Latin Band was also invited. It was fantastic to take a sip of cocktail while the music was around.

三角铃公关策划有限公司提供精准曝光,其媒体合作伙伴也受邀到场出席报道此次盛会,到场媒体均为行业专业媒体、区域主流媒体。通过三角铃的渠道,总共有17家权威专业媒体报道了活动盛况。

San Jiao Ling works with an extensive network of media to optimize the exposure impacts. Media partners of SJL are professional main stream media in the area. They were invited to this event and 17 media in total had this event reported via San Jiao Ling.

在公关策划上,三角铃始终是一家有态度的公司。他们提倡个性化和专业化服务,也希望其所策划的每一场活动都不仅仅是单纯走流程,而是一场真正用心的盛宴。

In PR, San Jiao Ling is a company with attitude. They provides personalized and professional service and never takes event organizing just as a job, but something we really care about and put lots of efforts in.

三角铃与潭洲会展中心建立合作伙伴关系以来,一直积极促进双方沟通交流,了解客户需求,为客户提供个性化和专业化的活动策划服务。本次活动受到各方赞誉,广受好评,被多家知名媒体报道。相信三角铃能在未来给我们带来更多充满惊喜的活动。

Since San Jiao Ling partnered with GICEC, mutually communication has been seen essential in cooperation. San Jiao Ling tries to understand the customer’s requirement and provide professional and customized event service. This event was of great success and highly rated in the area. San Jiao Ling is expected to bring more surprising events.

 

 

 为什么选择三角铃

Why San Jiao Ling

三角铃于2015年成立,是一家立足华南地区的国际化公关传播机构,网络和资源覆盖国内主要城市及多个二三线城市,客户群根植中国,主要包括地方政府部门、房地产开发商、酒店集团及高端休闲场所。

三角铃为客户特别定制高效益的策划案,通常包括活动传播、新媒体及媒体关系。三角铃与国际和国内商会、各国领事馆及地方政府建立了密切的合作关系,和国内多家主流媒体建立了深度的合作关系,包括中文及英文媒体,涵盖电视、电台、报纸、杂志及网络等媒体形式,为中国企业国际化提供全方位服务,反之亦然:以本土化战略协助国际品牌打入国内市场。

San Jiao Ling is a Public Relations & Marketing agency based in South China since 2015. Our network and resources cover all major Chinese cities as well as a wide range of second and third tier cities. Our clients are based in China and mostly include real estate developers, local governments, hospitality groups and lifestyle venues.

We organize cost effective tailor-made campaigns which usually include live marketing, digital marketing and media relations. Close cooperation with international and domestic Chambers of Commerce, Consulates General and Local Governments. Excellent relationship with a wide range of media across China, both locally and internationally operated, including TV and radio stations, daily newspapers, magazines, online platforms and so on. Internationalization services for Chinese companies and vice versa: deep knowledge of the local market for the international brands wishing to get more exposure in China.