KLOOK客路旅行公布“2019年全球独旅者趋势”调查 | Unpacking Solo Travel: Klook's Global Survey Uncovers Our Love-Hate Relationship with Solo Travel
KLOOK客路旅行公布“2019年全球独旅者趋势”调查 | Unpacking Solo Travel: Klook's Global Survey Uncovers Our Love-Hate Relationship with Solo Travel

从浪漫假期到家庭聚会、婚礼或是单身周末派对,旅行长久以来被视为团体活动。近年来,快节奏生活令人们压力倍增,越来越多人选择独自旅行来满足对独处的渴望。全球领先的旅游体验预订平台 KLOOK 委托 YouGov 开展 “2019年独自旅行趋势”调查,研究发现,无论国籍、性别或年龄,全球大多数旅客对独自旅行抱有极大兴趣。
rom romantic getaways to family reunions, weddings, stag and hen weekends, travel has long been considered a group activity. But travel trends are changing: in recent years, more people have embraced solo travel to satisfy desire for alone time. To investigate this growing phenomenon, Klook, a world-leading travel activities and services booking platform, commissioned a Solo Travel study conducted by YouGov, which found that the vast majority of travelers are interested in hitting the road alone ­– regardless of age, gender, or nationality.

Infographic for Klook’s Solo Travel survey

Klook’s Solo Travel study polled close to 21,000 respondents across 16 markets and found that 76% of them have either traveled alone or are considering it.

When comparing generational preferences, 80% of Generation Z (18 to 24-year-olds) respondents and 79% of Millennials (25-39) said they have already traveled alone or would be keen to plan a trip. Though one might expect younger travelers to be more adventurous, Klook’s data also reveals similar trends amongst the older generations. Roughly 73% of Generation X (40-54) and 71% of Baby Boomers (55+) said they were interested in traveling alone. There is also little difference between genders, with 74% of women and 78% of men saying they have either already experienced or would be interested to pursue solo travel.

And while there has been an uptick in interest globally, the data shows that solo travelers in Asia are leading the charge by a large margin. Between 69% and 93% of travelers from Asia have either traveled solo in the past or say they are open to the idea. In western countries, by comparison, that number hovers between 60 and 69%. When asked about their reasons for flying solo, half of the respondents said they wanted to enjoy uninterrupted ‘me time’ or reward themselves, which suggests that travelers value their independence more than ever.

Fear of loneliness ranks the top concern for solo travelers

Of course, not everyone is ready to explore alone. Klook’s survey also uncovered a love-hate relationship with solo travel: many people said they are interested in hitting the road alone, but simultaneously had reservations about potentially feeling lonely. In fact, half of the survey participants who wanted to solo travel said a ‘fear of loneliness’ has been the biggest hurdle. This concern was prevalent across all generations, with Gen Z, Millennials, Gen X and Baby Boomers all ranking loneliness at their top concern. Additionally, 48% said safety was their biggest worry; and 30%, planning and booking the itinerary on their own.

“独自旅行不是新话题,但时代的日新月异推动全球各地生活方式的极速衍变,现代旅行者的多元态度和看法对我们极具启迪意义。值得一提的是,我们发现旅行者正在寻找更多个人时间,却又担心孤独寂寞,决策起来相当矛盾。” KLOOK中国区市场负责人高鸣女士说道。
“It is exciting to see such a strong desire for solo travel across so many demographics. Interestingly, we have observed a surprising contrast where travelers are seeking more me-time and yet are worried about being lonely, resulting in a love-hate relationship with solo travel,” says Eric Gnock Fah, COO & Co-Founder of Klook.

But solo travel does not have to be lonely. At Klook, we’re thrilled to empower solo travelers to explore new places independently and relish their time alone with confidence. Through connecting solo travelers with others during unforgettable experiences, from surf camps in Bali to wine-tasting in Melbourne’s Yarra Valley, we hope more travelers realize that it is okay to explore alone – in fact, it is easier than ever and incredibly rewarding.”